2020 Conference Committee on Public Information

Please use this survey to submit your group conscience on the agenda items to our Delegate in preparation for the 2020 General Service Conference.

The blue hyperlinks will open the pertinent background material in a new browser window.

Question Title

* 1. ITEM A: Review 2019 annual reports from the trustees’ Public Information Committee regarding aa.org and aagrapevine.org.

Background Notes:

Background:
  1. 2019 Annual Report of G.S.O.’s A.A. Website Activities and Visitors Activity
  2. 2019 Annual Report of AA Grapevine Website Activities

Question Title

* 2. ITEM B: Discuss a progress report on the A.A.W.S. Meeting Guide app.

Background Notes:

Background:
  1. G.S.O. Communication Services Department progress report and analytics on the A.A.W.S. Meeting Guide app. 
  2. A.A.W.S. MeetingGuide Information available on www.aa.org.

Question Title

* 3. ITEM C: Review the 2019 trustees’ Public Information Committee progress report on the usefulness and effectiveness of the A.A.W.S. YouTube account

Background Notes:

Background:
  1. G.S.O. Communication Services Department Progress Report
  2. P.I. ACM, A.A.W.S. YouTube PowerPoint Report

Question Title

* 4. ITEM D: Review the 2019 trustees’ Public Information Committee progress report on the use of Google AdWords/Grants to carry the A.A. message.

Background Notes:

Background:
  1. Communication Services Department Google AdWords/Grants Progress Report
  2. Google Ads Implementation Plan
  3. Google Ads Language

Question Title

* 5. ITEM E: Discuss a request to adjust all A.A.W.S video titles for search engine optimization (SEO).

Background Notes:

Background:
  1. Communication Services Department memo request
  2. Audios/Videos page (www.aa.org)

Question Title

* 6. ITEM F: Review a report regarding the 2020 Public Information Comprehensive Media Plan.

Background Notes:

Background:
  1. Progress report on the development of a P.I. Comprehensive Media Plan.

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* 7. ITEM G: Review a draft plan to create video shorts based on A.A. pamphlets

Background Notes:

Background:
  1. G.S.O. Production draft plan for short video content
  2. Draft Example Text and Story Board – pamphlet to video
  3. PDFs of pamphlets “A Brief Guide to A.A.”, “Is A.A. for You?”, “A Message to Teenagers” (www.aa.org)

Question Title

* 8. ITEM H: Public Service Announcements (PSAs):

1. Review the 2019 Report on the “Relevance and Usefulness of Video Public Service Announcements.”

Background Notes:

Background:
  1. ENG - https://www.aa.org/pages/en_US/public-information-committees
  2. FR - https://www.aa.org/pages/fr_FR/public-information-committees
  3. SP - https://www.aa.org/pages/es_ES/public-information-committees

Question Title

* 9. ITEM H: Public Service Announcements (PSAs):

2. Review the distribution and tracking information for the video PSA “Changes.”

Background Notes:

Background:
  1. Email correspondence from tracking and distribution vendor Connect 360
  2. The most recent reports on the Connect 360 extranet site: http://reportcenter.c360m.com/
         Username: AA2019 Password: connect

Question Title

* 10. ITEM H: Public Service Announcements (PSAs):

3. Review a report regarding the new financial reporting system for PSA media valuations.

Background Notes:

Background:
  1. Connect 360 Media valuation of Gift-in-kind PSA placement media value.

Question Title

* 11. ITEM H: Public Service Announcements (PSAs):

4. Review a progress report on the development of two PSAs.

Background Notes:

Question Title

* 12. ITEM I: Discuss a request “to create a new form of communication” to address anonymity on social media.

Background Notes:

Background:
  1. Area request to develop new anonymity on social media communication
  2. Anonymity a Vital Spiritual Principle page anonymity resources (www.aa.org)


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* 13. ITEM J: Consider a request to develop a plan to create an A.A. podcast.

Background Notes:

Background:
  1. Area request for the creation of a podcast

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* 14. ITEM K: Review “A.A. Triennial Membership Survey” report.

Background Notes:

Background:
  1. A.A. Membership Survey Professional Methodology Review
  2. Suggestions for possible improvement of current process and data
  3. History and Actions on the A.A. Membership Survey
  4. A.A.2014 Membership Survey pamphlet can be viewed on www.aa.org
ENG - https://www.aa.org/assets/en_US/p-48_membershipsurvey.pdf
FR- https://www.aa.org/assets/fr_FR/fp-48_membershipsurvey.pdf
SP - https://www.aa.org/assets/es_ES/sp-48_membershipsurvey.pdf

Question Title

* 15. ITEM L: Review contents of P.I. Kit and Workbook.

Background Notes:
Background:
  1. Public Information Workbook available to view on www.aa.org
ENG - https://www.aa.org/pages/en_US/public-information-committees
FR - https://www.aa.org/pages/fr_FR/public-information-committees
SP - https://www.aa.org/pages/es_ES/public-information-committees

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