Cat Food Study red

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* 1. Please provide the following information so that we may contact you:

Name

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number

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* 2. What is your age?

Under 18

18 to 24

25 to 29

30 to 34

35 to 39

40 to 44

45 to 49

50 to 54

55 to 59

60 to 64

65-69

70+

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* 3. With which gender do you most identify with?

Male

Female

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* 4. Which of the following best describes your total annual household income before taxes?

Under $25,000

$25,000 to $34,999

$35,000 to $39,999

$40,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000 to $149,999

$150,000 or more

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* 5. How would you describe your employment status?

Full-time

Part-time

Attending school

Homemaker

Retired

Unemployed, looking for work

Unemployed, not looking for work

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* 6. What is your occupation & the industry you work in?

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* 7. What is the highest level of education you have completed?

Some high school

High school degree or GED

Some trade/technical/vocational training

Some college

Trade/technical certificate

Bachelor’s degree

Master’s degree

Postgraduate degree

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* 8. Do you, or does any member of your immediate family, work in or participate in any of the following industries?

Cosmetics

Advertising, publicity, public relations, promotions

Market research

Banking

Broadcasting, media

Insurance

Pet store, pet food manufacturer, wholesaler, or distributor

Veterinarian or veterinary office

Dog or cat breeding, training, grooming, or showing

Dog or cat kennel or day care

None of the above

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* 9. What pets, if any, do you have in your household?

Select all that apply....

Cat(s)

Dog(s)

Bird(s)

Fish

Other (please specify)

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* 10. How many CATS do you have?

5 or more

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* 11. What are the ages of your cat(s)?

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* 12. Is your cat / Are your cats primarily indoor, outdoor or both?

Select all that apply if you have multiple cats....

Primarily indoor

Primarily outdoor

Indoor/Outdoor

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* 13. Does your cat/Do any of your cats have any health issues or allergies requiring a vet-prescribed diet?

Yes, all of my cats

Yes, some of my cats

No/none of my cats

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* 14. Which of the following best describes your involvement in deciding what food and treats to buy for your cat(s)?

I primarily make the decisions about what cat food to buy

I share in decision-making with someone else

I have input but don’t make the final decisions

I have no role in deciding what pet food to buy

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* 15. And which best describes your involvement in shopping for and purchasing your cat food and treats?

I primarily do the shopping for my cat’s food

I share in the shopping with someone else

I have no role in shopping for my cat’s food

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* 16. When was the last time you participated in a paid marketing research event, either online, in a research facility or in a retail/shopping environment that involved a one-on-one or group discussion about cat food at a research facility in Franklin, TN?

More than 1 year ago

6 months to 1 year ago

In the past 6 months

Never

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* 17. Are you currently scheduled to participate in an upcoming paid marketing research event, other than a political poll?

Yes

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* 18. I’m going to read a list of things you may feed your cat(s). For each one, please tell me how often you feed it to your cat(s), if at all.

	Every day	A few times per week	Once a week	A couple times a month	Once a month	Once every few months	Rarely / Never
Dry cat food	Dry cat food Every day	Dry cat food A few times per week	Dry cat food Once a week	Dry cat food A couple times a month	Dry cat food Once a month	Dry cat food Once every few months	Dry cat food Rarely / Never
Wet cat food (comes in a can, tray, or pouch)	Wet cat food (comes in a can, tray, or pouch) Every day	Wet cat food (comes in a can, tray, or pouch) A few times per week	Wet cat food (comes in a can, tray, or pouch) Once a week	Wet cat food (comes in a can, tray, or pouch) A couple times a month	Wet cat food (comes in a can, tray, or pouch) Once a month	Wet cat food (comes in a can, tray, or pouch) Once every few months	Wet cat food (comes in a can, tray, or pouch) Rarely / Never
Treats (including crunchy, soft/moist, meaty, puree treats)	Treats (including crunchy, soft/moist, meaty, puree treats) Every day	Treats (including crunchy, soft/moist, meaty, puree treats) A few times per week	Treats (including crunchy, soft/moist, meaty, puree treats) Once a week	Treats (including crunchy, soft/moist, meaty, puree treats) A couple times a month	Treats (including crunchy, soft/moist, meaty, puree treats) Once a month	Treats (including crunchy, soft/moist, meaty, puree treats) Once every few months	Treats (including crunchy, soft/moist, meaty, puree treats) Rarely / Never
A topper or mix-in (products that you add or mix into your cat’s food or feed as a treat such as broths, toppers, mix-ins, etc.) (Packaged products from a store or online, not homemade)	A topper or mix-in (products that you add or mix into your cat’s food or feed as a treat such as broths, toppers, mix-ins, etc.) (Packaged products from a store or online, not homemade) Every day	A topper or mix-in (products that you add or mix into your cat’s food or feed as a treat such as broths, toppers, mix-ins, etc.) (Packaged products from a store or online, not homemade) A few times per week	A topper or mix-in (products that you add or mix into your cat’s food or feed as a treat such as broths, toppers, mix-ins, etc.) (Packaged products from a store or online, not homemade) Once a week	A topper or mix-in (products that you add or mix into your cat’s food or feed as a treat such as broths, toppers, mix-ins, etc.) (Packaged products from a store or online, not homemade) A couple times a month	A topper or mix-in (products that you add or mix into your cat’s food or feed as a treat such as broths, toppers, mix-ins, etc.) (Packaged products from a store or online, not homemade) Once a month	A topper or mix-in (products that you add or mix into your cat’s food or feed as a treat such as broths, toppers, mix-ins, etc.) (Packaged products from a store or online, not homemade) Once every few months	A topper or mix-in (products that you add or mix into your cat’s food or feed as a treat such as broths, toppers, mix-ins, etc.) (Packaged products from a store or online, not homemade) Rarely / Never
Other types of packaged food like raw, frozen, or refrigerated food or treats	Other types of packaged food like raw, frozen, or refrigerated food or treats Every day	Other types of packaged food like raw, frozen, or refrigerated food or treats A few times per week	Other types of packaged food like raw, frozen, or refrigerated food or treats Once a week	Other types of packaged food like raw, frozen, or refrigerated food or treats A couple times a month	Other types of packaged food like raw, frozen, or refrigerated food or treats Once a month	Other types of packaged food like raw, frozen, or refrigerated food or treats Once every few months	Other types of packaged food like raw, frozen, or refrigerated food or treats Rarely / Never

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* 19. In the past 3 months, from what store or stores did you, yourself, purchase your cat food, including treats?

Select all that apply....

Mass Merchandiser (e.g., Walmart or Target)

Club or Warehouse Store (e.g., Costco, Sam’s, BJ’s, etc.)

Food or Grocery Store (e.g., Kroger, Publix, Safeway, etc.)

Dollar Stores (e.g., Dollar General, Dollar Tree, Family Dollar, etc.)

Drug Stores (e.g., CVS, Rite Aid, Walgreens, etc.)

Convenience Store (e.g., 7-Eleven, Circle K, Speedway, etc.)

Pet superstore/chain (e.g., Petco, PetSmart, Pet Supplies Plus, Pet Supermarket, etc.)

Independent/local pet shop or boutique

Natural Food Store (e.g., Whole Foods, Trader Joe’s, Fresh Market, etc.)

Amazon.com

Chewy.com

Farm & Feed Store (e.g., Tractor Supply, Farm King, etc.)

Veterinarian/Animal Hospital

Breeder

I haven’t purchased any cat food or treats int eh past 3 months

Other (please specify)

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* 20. What specific brand or brands of cat food have you purchased and fed to your cat(s) in the past 3 months? If you need a moment to look at where you keep your cat food, please do.

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* 21. With which of the following do you most closely identify? Feel free to choose more than one, if applicable.

Asian or Asian American

Black or African American

Hispanic or Latino

Indigenous or First Nation

Middle Eastern or North African

Native Hawaiian or Other Pacific Islander

White

Other (please specify)

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* 22. Finally, just a question about confidentiality. While this research is intended to be a fun and interesting experience, we do need to ask you to agree to keep confidential all information discussed. This means you are not allowed to describe the content of the discussion to others outside of your immediate household. You may not post about it online in chat rooms or blogs without breaching this agreement. Sharing any information related to this research is grounds for legal action.

As well, we must inform you that any ideas, inventions, new products, designs, and improvements discussed during the session, including any discussed or suggested by you, will be owned by the company sponsoring the research.

Do you agree to keep this information confidential, not to disclose any of this information to others, and not to use the information for your own benefit or for the benefit of others, thus giving all rights to this information, including your idea submissions, to the sponsor of this research?

Yes

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* 23. Which of these dates would you be available for the study?

Select all that apply....

Tuesday, July 9

Wednesday, July 10

Thursday, July 11

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* 1. Please provide the following information so that we may contact you:

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* 2. What is your age?

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* 3. With which gender do you most identify with?

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* 4. Which of the following best describes your total annual household income before taxes?

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* 5. How would you describe your employment status?

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* 6. What is your occupation & the industry you work in?

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* 7. What is the highest level of education you have completed?

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* 8. Do you, or does any member of your immediate family, work in or participate in any of the following industries?

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* 9. What pets, if any, do you have in your household?Select all that apply....

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* 10. How many CATS do you have?

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* 11. What are the ages of your cat(s)?

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* 12. Is your cat / Are your cats primarily indoor, outdoor or both?Select all that apply if you have multiple cats....

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* 13. Does your cat/Do any of your cats have any health issues or allergies requiring a vet-prescribed diet?

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* 14. Which of the following best describes your involvement in deciding what food and treats to buy for your cat(s)?

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* 15. And which best describes your involvement in shopping for and purchasing your cat food and treats?

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* 16. When was the last time you participated in a paid marketing research event, either online, in a research facility or in a retail/shopping environment that involved a one-on-one or group discussion about cat food at a research facility in Franklin, TN?

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* 17. Are you currently scheduled to participate in an upcoming paid marketing research event, other than a political poll?

Question Title

* 18. I’m going to read a list of things you may feed your cat(s). For each one, please tell me how often you feed it to your cat(s), if at all.

Question Title

* 19. In the past 3 months, from what store or stores did you, yourself, purchase your cat food, including treats? Select all that apply....

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* 20. What specific brand or brands of cat food have you purchased and fed to your cat(s) in the past 3 months? If you need a moment to look at where you keep your cat food, please do.

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* 21. With which of the following do you most closely identify? Feel free to choose more than one, if applicable.

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* 23. Which of these dates would you be available for the study?Select all that apply....

* 9. What pets, if any, do you have in your household?

Select all that apply....

* 12. Is your cat / Are your cats primarily indoor, outdoor or both?

Select all that apply if you have multiple cats....

* 19. In the past 3 months, from what store or stores did you, yourself, purchase your cat food, including treats?

Select all that apply....

* 23. Which of these dates would you be available for the study?

Select all that apply....