The 4 Elements of Great Storytelling - Joe Lazauskas Question Title * 1. According to Joe, what are the TWO really important things stories make us do? Remember Decide Care Adapt OK Question Title * 2. Heart rate + oxytocin = ________? Absent-mindedness Commitment Memory Immersion OK Question Title * 3. True or False: Stories make our brains want to buy. True False OK Question Title * 4. True or False: Most brands are great at telling stories. True False OK Question Title * 5. Our brain activity ________ when we hear or see something new. Spikes Falls Plateaus OK Question Title * 6. Most consumers tune out if there's not action and story within the first ________ seconds of a video. 2 3 4 5 OK Question Title * 7. True or False: Videos with text and/or subtitles have a 28 percent lower completion rate than videos without. True False OK Question Title * 8. Tension is the gap between ________ and ________. the beginning; the end what we know; what we can imagine what is; what could be the world; our life OK Question Title * 9. What are the four elements to great storytelling? Select all that apply. Relatability Twist Fluency Tension Hook Novelty OK Question Title * 10. According to Joe, this is "a golden age for brands that want to build ________ with their audiences." great stories meaningful relationships awesome products heartfelt trust OK DONE