Sara Emerson - Expert Session Question Title * 1. What is the first step in writing ad copy for clicks or conversions? Just start writing Set goals Conduct research Research historical ad copy OK Question Title * 2. Ad copy that drives clicks is best for accomplishing all of the following except ________. producing higher volume at the top of the funnel Driving eyes to your site Lowering overall cost Driving higher expected CTR OK Question Title * 3. True or False: Ad copy that drives conversions is NOT great for driving high ROAS. True False OK Question Title * 4. True or False: When writing ad copy, you should give the search engine differentiated copy to choose from. True False OK Question Title * 5. All of the following are ad copy best practices except ________. Using a portfolio strategy Generalizing terms and phrases Utilizing brand voice where possible Creating multiple ad formats OK Question Title * 6. Which of the following is NOT a best practice for writing ad copy that drives clicks? Driving urgency Using hard language such as "Buy now!" or "Don't wait!" Providing special offers Using language that communicates low pricing OK Question Title * 7. When writing ad copy to drive conversions, which of the following is related to educating your customer? Encouraging a conversion Focusing on the benefits of the product or service Offering realistic pricing Using a transactional landing page OK Question Title * 8. Always use ad copy best practices to drive up quality score and minimize ________. ROAS CPC ROI CPM OK Question Title * 9. True or False: When aiming for high click volume, you should use flashy messaging and low price points to drive urgency. True False OK Question Title * 10. True or False: In terms of writing ad copy, the benefits of driving clicks are the same as the benefits of driving conversions. True False OK DONE