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B2B Marketing Impact Survey
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1.
Are you responsible for a marketing function of a B2B company?
(Required.)
Yes
No
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2.
At what level has your company been impacted by recent events related to COVID-19?
(Required.)
Positively impacted (any positive revenue gains)
Negatively impacted (less than 50% revenue loss)
Severely negatively impacted (more than 50% revenue loss)
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3.
Though it may vary per audience, please select your current message tone. Please select all that apply.
(Required.)
Actionable
Aggressive
Bold
Casual
Celebratory
Charismatic
Confident
Direct
Educational
Empathetic
Encouraging
Formal
Helpful
Hopeful
Humourous
Informational
Melancholy
Persuasive
Playful
Positive
Reassuring
Other (please specify)
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4.
With which channels are you currently seeing the most success? Please select all that apply.
(Required.)
Blog content
Direct mail
Display ads
Email
Media relations
Paid social ads
Podcasts
Retargeting ads
SEO/inbound search traffic
Social media
Video
Webinars/online events
Other (please specify)
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5.
For your channel allocated budget, what is your most recent budget percentage allocation by channel? Answer must total to 100%.
(Required.)
Earned
Owned
Paid
Current Progress,
0 of 5 answered
