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Topgolf Survey
The purpose of this survey is to collect information for a high school research project regarding loyalty and repeat engagement.
1.
Gender?
Male
Female
Prefer not to respond
2.
Age?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
3.
If you are a Topgolf member, what is your membership level?
Practice pass
Silver membership
Gold membership
I am not a member
4.
How often do you visit Topgolf for the following occasions?
Weekly
Every other week
Monthly
Once a quarter
Once a year
N/A
Family outings
Weekly
Every other week
Monthly
Once a quarter
Once a year
N/A
Social events
Weekly
Every other week
Monthly
Once a quarter
Once a year
N/A
Business outings
Weekly
Every other week
Monthly
Once a quarter
Once a year
N/A
School outings
Weekly
Every other week
Monthly
Once a quarter
Once a year
N/A
Golf-oriented practice
Weekly
Every other week
Monthly
Once a quarter
Once a year
N/A
5.
If you could give one recommend to increase your frequency of visits to Topgolf, what would it be?
6.
Please rate your level of satisfaction with customer service received at your most recent visit to Topgolf.
1 (Low)
2
3
4
5 (High)
Reception staff
1 (Low)
2
3
4
5 (High)
Restaurant staff
1 (Low)
2
3
4
5 (High)
Wait staff
1 (Low)
2
3
4
5 (High)
Reserving a bay online
1 (Low)
2
3
4
5 (High)
7.
What is one recommendation you have that would increase your overall satisfaction with customer service received at Topgolf?
8.
Please rate your usage level on the following feature on the Topgolf app
1 (Low)
2
3
4
5 (High)
do not use
Place reservation
1 (Low)
2
3
4
5 (High)
do not use
Ordering food and drinks
1 (Low)
2
3
4
5 (High)
do not use
Tracking game scores
1 (Low)
2
3
4
5 (High)
do not use
Browse promotions
1 (Low)
2
3
4
5 (High)
do not use
Location details
1 (Low)
2
3
4
5 (High)
do not use
9.
What improvements would you recommend to the Topgolf app to increase your usage?
10.
If Topgolf were to offer a customer loyalty program, what features/benefits would be most appealing to you?
1 (indifferent)
2
3
4
5 (would love to see)
Purchases give points toward rewards
1 (indifferent)
2
3
4
5 (would love to see)
Complimentary merchandise
1 (indifferent)
2
3
4
5 (would love to see)
Exclusive menu offers
1 (indifferent)
2
3
4
5 (would love to see)
Birthday deal
1 (indifferent)
2
3
4
5 (would love to see)
Tiered rewards based on cumulative spending
1 (indifferent)
2
3
4
5 (would love to see)
Other (please specify)
11.
Whether or not you are a member, what could Topgolf do to encourage you to purchase a membership or upgrade your current tier?
12.
How likely are you to recommend Topgolf to a friend or family member?
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
6
7
8
9
10