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* 1. What is your gender?

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* 2. What is your age?

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* 3. What city do you live in?

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* 4. Please indicate your income:

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* 5. What is the main reason for going to coffee shop?

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* 6. How would you rate the following ?

  Most Important Important Least Important Undecided
a) Price
b) Coupon Deals
c) Quality of Coffee
d) Location
e) Accessibility
f) Ambiance
g) Rewards Plan

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* 7. What is your favorite coffee shop?

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* 8. What is the type of drink you typically order when you go to a coffee shop:

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* 9. How often do you go to a coffee shop?

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* 10. On average, how much do you spend on at a coffee shop?

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