Reciprocal Visiting refers to arrangements between National Trusts who agree to allow each other’s members to visit their sites for free, or at a discount. The concept:
- Collectively, National Trusts can benefit by building up the number of sites they can offer to their members in other parts of the world.
- Any financial loss “at the gate” is made up for by secondary spending (eg. on parking, in bookstores and gift shops, etc.) and by the fact that members often bring family and friends with them who will pay to enter.
This survey is designed to help us understand each Trust’s current approach to Reciprocal Visiting (eg., how you administer Reciprocal Visiting benefits, how valuable you think they are, the issues and challenges you see) and explore a possible role for INTO.