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The SGA Marketing Conference Planning Committees would like your input to topics you would like to be included at the July 2010 Marketing Conference.

Please rate your interest on the following topics and recommend any additional topics you would like to see included.

Any questions?
Elaine Parrish (972) 620-4017 eparrish@southerngas.org

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Please complete the following information.

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Your title or area of focus?

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GENERAL SESSION

  Very Interested Somewhat Interested Not Interested
Creating customer touch points - “What have you done for them lately?”
E-Marketing – Who’s in the game and what are the lessons learned and tools in play?
Energy Efficiency Programs and Marketing Opportunities that support growth and retention?
From Zero to Hero - Creating revenue with zero marketing budgets?
Sales Skills training: Presentation, Upselling and Closing?
Marketing of existing NGV programs?

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COMMERCIAL AND INDUSTRIAL

  Very Interested Somewhat Interested Not Interested
LEED certification training: its value & application, how to identify and where to go for specific answers?
Carbon Footprint and Cap and Trade issues and how they are handled by other companies?
A presentation or discussion on meter retention?
Combating the growth of the geo-thermal heat pump market in the commercial segment?
Ashrae standard 189 (prevalent in terms of green building design and targeted for June 2010 & consumption sub-metering)?
Gas Supply and Its Changing Landscape?
What companies are doing or not doing with Social Media Marketing?
How to retrofit turndown burners and controls on boiler systems to lower gas consumption?
Commercial and Industrial energy efficiency programs and methods?
Power plant conversion?
Legislative or other updates from AGA?
Selling to the fleet market?
New Technologies and Applications such as Solar, Renewables, Gas Heat Pump, Bloom Box?

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RESIDENTIAL

  Very Interested Somewhat Interested Not Interested
How are you messaging to Influencers?
Sharing Marketing Initiative Successes from Trade Shows - “Show and Tell”?
Case studies of existing Trade Ally programs with an Energy Efficiency slant: Service partners, co-operative advertising, and co-operative marketing?

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