1.At the time you are completing this survey, are you:

Arriving

Departing

2.With respect to Michigan, are you a:

Visitor

Resident

3.What is the primary purpose of your trip?

Business

Leisure/Vacation

Visiting Friends/Relatives

Convention/Meeting

Personal/Medical

Other

4.If you're traveling for business, what is the primary industry of your company?

5.Name of company/entity you are visiting:

6.How did you hear about Traverse City and TVC?

Social Media

Radio or TV

Billboards

Digital Marketing

7.Are you visiting for a special event? If yes, please specify:

8.How many nights will you stay in Michigan?

1 night

2 nights

3 nights

4 nights

5 nights

6 nights

7 nights

8+ nights

9.What type of lodging are you using?

Hotel/Motel

Short-term rental

Friends/Family

Second home

Corporate housing

No overnight stay

Other

10.For the following questions, please identify costs for yourself or your entire party:

Entire travel party

Just yourself

11.How much is your airfare?

12.How much is your lodging?

13.How much is your spend on food & beverage?

14.How much is your ground transportation, such as car rental and taxi/uber/lyft services?

15.How much is your spend on recreation and entertainment?

16.How much is your spend on retail during your visit?

17.Are there any other expenses related to your trip?

18.What is the total spend for your trip?

19.What is your ethnic background

African American

Asian

Hispanic or Latino

Native American

Native Hawaiian or Pacific Islander

White/Caucasian

Two or more

Prefer not to say

20.What is the primary language spoken in your home

English

Spanish

French

Italian

Portuguese

Mandarin

Prefer not to say