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MarketingCharts Readership Survey 2014

1 of 2 Pages

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1.How many years have you worked in the marketing business?
2.What is the total dollar amount of all marketing and advertising budgets under your control?
3.What level of control do you have over marketing and advertising budgets?
4.Most of the marketing and advertising programs you handle are...
5.In which media are you involved? (plan, buy, sell, manage, create for, produce, etc.)
Just a few more questions...
6.To what degree are you involved in purchasing these products or services? (Check all that apply)
Determine Need
Evaluate
Recommend
Approve
CRM
Marketing Automation
Behavioral Marketing/Other Targeting
Ad Serving Technologies
Email Media/Services
Research
Mobile Marketing Media/Services
Measurement/Analytics Systems
Search Media/Services
Media
Ad Network Media/Services
Rich Media & Tech
5 / 2
250%
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