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MarketingCharts Readership Survey 2014

1 of 2 Pages

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1.How many years have you worked in the marketing business?
2.What is the total dollar amount of all marketing and advertising budgets under your control?
3.What level of control do you have over marketing and advertising budgets?
4.Most of the marketing and advertising programs you handle are...
5.In which media are you involved? (plan, buy, sell, manage, create for, produce, etc.)
Just a few more questions...
6.To what degree are you involved in purchasing these products or services? (Check all that apply)
Determine Need
Evaluate
Recommend
Approve
Rich Media & Tech
Behavioral Marketing/Other Targeting
CRM
Measurement/Analytics Systems
Research
Search Media/Services
Media
Mobile Marketing Media/Services
Email Media/Services
Marketing Automation
Ad Serving Technologies
Ad Network Media/Services
5 / 2
250%
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