Pre-screener to be considered

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* 1. Please provide your contact information

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* 2. How long has it been since the last time you participated in a focus group or market research interview?

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* 3. If you have participated in market research, What was the subject of the last focus group you participated in?

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* 4. Gender

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* 5. What is your age?

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* 6. What is the highest level of education you have completed?

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* 7. Are you of Hispanic or Latino origin?

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* 8. Please let us know your ethnicity 

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* 9. How many people ages 18 and over, including yourself, live in your household?

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* 10. What is your current employment status?  

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* 11. What is your total annual household income before taxes and deductions? Please provide your best estimate. (This would be your entire household, whether that is only you, you and your parents, spouse or partner, etc.)

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* 12. What Industry do you currently work in?

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* 13. Which of the following technology products do you currently own for your own personal use? (Do not include items provided by an employer or given to you as a gift.)  

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* 14. Which of the following do you plan to purchase in the next two years for your own personal use?  

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* 15. In a typical week, how often do you perform each of the following activities on your desktop computer?

  Never Occasionally Frequently
General use (email, web browsing)
Casual games (e.g. Solitaire, etc.)
PC games (e.g. RPG, FPS, MMORPG)
Creating and/or editing creative content (e.g. design, photography, videography, music creation, architecture)
Storing digital content (e.g. photos, documents, videos)
Streaming music or videos
Video chatting
Work or school work

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* 16. Thinking specifically about your current desktop computer, which of the following types of games do you personally play on it in a typical week?

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* 17. How many hours per week do you spend playing the following types of games on your desktop computer? If non applicable, please write N/A

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* 18. In your own words, how would you describe yourself as a gamer? What type of gamer are you?

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* 19. If you were to put yourself into one of these three categories of gamer, which would it be?

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* 20. Thinking about the desktop computer that you game on the most today, what brand of computer is that desktop?

Please specify the type of compute as much as you can.

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* 21. About how soon do you expect to purchase your next gaming desktop? If you don't plan to, please write N/A

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* 22. What is your role in the decision making process for your next gaming desktop?  

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* 23. About how much do you plan to spend on your next gaming desktop? Would you say between…?

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* 24. When thinking about your next gaming desktop, which of those options you are you considering to choose for your next gaming laptop. 

You can check all that apply. Please note BUILDING A DESKTOP could mean either personally build a desktop by purchasing and assembling different components to construct one by myself OR have a desktop built for me by selecting the components and having a third party assemble it.

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* 25. If you selected both in the previous question, which one are you most likely to select?

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* 26. How likely are you to do the option you selected in the previous question above for your next gaming desktop?

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* 27. Which types places do you plan to research and shop for your next gaming desktop? In a physical retail store, online, somewhere else?

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* 28. If you were to purchase a pre-built gaming desktop, Which types places would you plan to research and shop for your next gaming desktop? In a physical retail store, online, somewhere else?

If you dont want to purchase a pre-built gaming desktop, please write N/A

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* 29. If you do purchase your next gaming desktop online, do you think you will most likely buy it from the manufacturer’s website (ASUS.com, Dell.com, HP.com, etc.) or from an online retailer like Bestbuy.com or Amazon.com?

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* 30. Thinking about your next gaming desktop, are there any brands that you would never considering purchasing?

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* 31. Is there one brand that you are most likely to purchase for your next gaming desktop?

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* 32. If you were going to purchase a new gaming desktop today, which of the brands I listed would you most likely purchase?

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* 33. Which one will you NOT consider?

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* 34. Wrapping up, I’d like you to tell me about your gaming space. When I say “gaming space”, I am not interested in the specifics of your system like graphics card or how much RAM you have. Tell me about the room. Tell me about things like the furniture, accessories, peripherals, and any special lighting, amenities, or décor you may have in this room that make it a good gaming space.

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* 35. Now tell me what you love about your gaming space, what makes it “yours”? Is this an enjoyable space for you to game in?  Do you have plans to make it better?  If money were no object, what would you ideally want to do in this room to make it the ideal gaming space for you?

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* 36. Please write in 4-6 sentences what games you play, how often you play and which gaming consoles you own. 

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* 37. Finally please upload a selfie with your favorite video games in your gaming space.

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