Julia McCoy - 6-step Framework to a Profitable SEO-optimized Content Strategy - Expert Session

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* 1. Content Strategy is the planning of the _____.

creation, promotion, and delivery of usable content

creation, delivery, and governance of useful, usable content

delivery, governance, and promotion of usable content

best way to show investors that your business is healthy

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* 2. What has been Julia McCoy’s number one method to building her business?

Paid ads

Word of mouth marketing

Content marketing

Branding

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* 3. What is the third step in the six step framework to a profitable content strategy?

Know Your SEO

Create Content That Works

Get Set on Fundamentals

Building Online Authority

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* 4. What do you need to know in order to get set on fundamentals? (mark all that apply)

Your content differentiation factor

What successful content looks like

Your client's current site traffic

Your topic area

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* 5. What type of content should you create to build awareness?

Reviews

Sales content

Educational helpful content

“Contact us” content

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* 6. Long tail keywords should include _____.

high competition

low competition

buying intent

vague statements

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* 7. Websites with a blog tend to have _____.

434% less indexed pages

67% more leads per month

67% less leads per month

434% more indexed pages

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* 8. How do you create high-ROI brand content?

Research topics and look for trends

Create quantity not necessarily quality

Spend money to make money

Post specifically on your own blog

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* 9. True or False: Never reuse old content?

True

False

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* 10. What did Julia mention she uses SEMrush for?

To spy on competition

To track ranking content

To stay up to date with trends

To manage clients