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2019 PRSA Richmond Membership Survey
1.
How satisfied are you with your PRSA Richmond membership?
Extremely Satisfied
Somewhat Satisfied
Somewhat Dissatisfied
Very Dissatisfied
2.
How satisfied are you with your PRSA National membership?
Extremely Satisfied
Somewhat Satisfied
Somewhat Dissatisfied
Very Dissatisfied
3.
Please choose the top five (5) most important services PRSA Richmond offers to you.
Accreditation / APR
Diversity, equity and inclusion
E-Newsletter
Independent Practitioners Section
JobLink
Media Directory
Membership Directory
Mentoring Program
Monthly Luncheons
Networking Opportunities
Young Professionals Section (former Next Wave)
Nonprofit Section
Professional Development Workshops
Public Service Activities
Senior Practitioners Section
Social Media Presence
Virginia PR Awards
Website
4.
Please rank the importance of the services PRSA Richmond offers all members.
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Accreditation / APR
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Diversity, equity and inclusion training
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
E-Newsletter
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Independent Practitioners Section
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
JobLink
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Media Directory
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Membership Directory
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Mentoring Program
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Monthly Luncheons
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Networking Opportunities
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Young Professionals Section (former Next Wave)
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Nonprofit Section
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Professional Development Workshops
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Public Service Activities
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Senior Practitioners Section
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Social Media Presence
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Virginia PR Awards
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
Website
Not Important At All
Not Very Important
Neutral
Somewhat Important
Very Important
5.
Please rank PRSA Richmond’s performance on each of the following activities or services. If you are unfamiliar with a particular activity, please click “unsure.”
Unsure
Poor
Fair
Good
Excellent
Accreditation / APR
Unsure
Poor
Fair
Good
Excellent
Diversity, equity and inclusion
Unsure
Poor
Fair
Good
Excellent
E-Newsletter
Unsure
Poor
Fair
Good
Excellent
Independent Practitioners Section
Unsure
Poor
Fair
Good
Excellent
JobLink
Unsure
Poor
Fair
Good
Excellent
Media Directory
Unsure
Poor
Fair
Good
Excellent
Membership Directory
Unsure
Poor
Fair
Good
Excellent
Mentoring Program
Unsure
Poor
Fair
Good
Excellent
Monthly Luncheons
Unsure
Poor
Fair
Good
Excellent
Networking Opportunities
Unsure
Poor
Fair
Good
Excellent
Next Wave Section
Unsure
Poor
Fair
Good
Excellent
Nonprofit Section
Unsure
Poor
Fair
Good
Excellent
Professional Development Workshops
Unsure
Poor
Fair
Good
Excellent
Public Service Activities
Unsure
Poor
Fair
Good
Excellent
Senior Practitioners Section
Unsure
Poor
Fair
Good
Excellent
Social Media Presence
Unsure
Poor
Fair
Good
Excellent
Virginia PR Awards
Unsure
Poor
Fair
Good
Excellent
Website
Unsure
Poor
Fair
Good
Excellent
6.
How often do you attend PRSA Richmond monthly luncheons?
Every Month
Almost Every Month
A Few Times A Year
Rarely
Never
7.
What is the main reason for attending the monthly luncheon programs?
Professional Development
Business Development
Meeting New Peers
Networking
Speakers
Topics
To Realize Membership Benefit
Job Hunting
Other (please specify)
8.
What is the main reason for not attending the monthly luncheon programs?
Time of Day
Day of Week
Day of Month
Location
Speaker
Topic
Scheduling Conflict
Other (please specify)
9.
Have you attended a PRSA Richmond professional development workshop—outside of the monthly luncheons—in the past two years?
Yes
No
Unsure
10.
How would you rate your satisfaction with PRSA Richmond professional development workshops in the past two years?
Extremely Satisfied
Somewhat Satisfied
Neutral
Somewhat Dissatisfied
Very Dissatisfied
I Have Not Attended
11.
Please choose the top three (3) topics that interest you for tactical, hands-on professional development workshops:
Branding
Community Relations
Crisis Communications
Diversity, equity and inclusion
Event Planning/Execution
Higher Education
Internal Communications
Marketing
Media Relations
Measurement
Native Advertising
PR trends
Public Affairs
Search Engine Optimization
Social Media
Speeches/Presentations
Research
Website Management
Writing
12.
What adjacent disciplines to PR would you be interested in learning about?
Human Resources
Marketing
Business
Advertising
Other
13.
PRSA Richmond professional development workshops cost approximately $25 for members. How would you rate the value of Richmond PRSA professional development events?
Excellent
Good
Fair
Poor
Unsure
14.
Have you attended the Virginia Public Relations Awards, hosted by PRSA Richmond, in the past two years?
Yes
No
Unsure
15.
If you have NOT attended the Virginia Public Relations Awards in the past two years, please select the factors that have kept you from attending:
Time of Day
Location
Price
Scheduling Conflict
I Did Not Win an Award
I Did Not Enter an Award
My Employer Would Not Pay for Me to Attend
Other (please specify)
16.
How likely are you to seek APR accreditation in 2019/2020?
Already Have My APR
Definitely Will
Very Likely
Somewhat Likely
Not Very Likely
Not At All Likely
17.
Is there anything the chapter can do to make it easier for you or others to seek APR accreditation?
No
Yes (please explain)
18.
Please rate the value of APR as a worthwhile accreditation for communications professionals:
Extremely Valuable
Somewhat Valuable
Not Very Valuable
Not Valuable At All
Unsure
19.
Please rate the value of APR in your professional career:
Extremely Valuable
Somewhat Valuable
Not Very Valuable
Not Valuable At All
Unsure
I Don’t Have My APR
20.
Has having your APR helped you get a new job?
Yes
No
Unsure
I Don't Have My APR
21.
Has having your APR led to a job promotion?
Yes
No
Unsure
I Don't Have My APR
22.
Has APR led to leadership opportunities outside of your current professional position (i.e. within the community)?
I Don't Have My APR
No
Yes (please explain)
23.
Please rate the following features on PRSA Richmond’s website:
Unsure
Poor
Fair
Good
Excellent
Completeness: The information you need is on the website
Unsure
Poor
Fair
Good
Excellent
Navigation: It’s easy to find what you are looking for
Unsure
Poor
Fair
Good
Excellent
Timeliness: The information is up-to-date
Unsure
Poor
Fair
Good
Excellent
Ease of use: ability to search directories, update your member record, register and pay for events, add chapter news, etc.
Unsure
Poor
Fair
Good
Excellent
Content: The material is helpful, informative and relevant
Unsure
Poor
Fair
Good
Excellent
24.
How regularly do you use social media for PRSA Richmond information?
Unaware of Existence
Never
Rarely
Sometimes
Often
Always
PRSA Richmond’s Facebook account
Unaware of Existence
Never
Rarely
Sometimes
Often
Always
PRSA Richmond’s Twitter account
Unaware of Existence
Never
Rarely
Sometimes
Often
Always
PRSA Richmond’s LinkedIn account
Unaware of Existence
Never
Rarely
Sometimes
Often
Always
PRSA Richmond’s Instagram account
Unaware of Existence
Never
Rarely
Sometimes
Often
Always
#PRSARVA Hashtag
Unaware of Existence
Never
Rarely
Sometimes
Often
Always
25.
How informed are you about PRSA Richmond’s board activities?
Very Informed
Somewhat Informed
Neutral
Not Very Informed
Not Informed At All
26.
How informed are you about the PRSA Richmond Foundation's activities?
Very Informed
Somewhat Informed
Neutral
Not Very Informed
Not Informed At All
27.
How well do you feel PRSA Richmond’s membership reflects the Central Virginia public relations community?
Very
Somewhat
Not Very
Not At All
28.
How welcomed and included do you feel when at PRSA Richmond events?
Very
Somewhat
Not Very
Not At All
29.
Are you a career switcher?
Yes
No
30.
How satisfied are you with PRSA Richmond’s current monthly luncheon facility (Jefferson Lakeside Country Club)?
Very Satisfied
Somewhat Satisfied
Not Very Satisfied
Not Satisfied At All
31.
How likely are you to renew your PRSA Richmond membership in 2020?
Very Likely
Somewhat Likely
Not Very Likely
Not Likely At All
32.
How important are the following factors on your decision to continue to be a PRSA Richmond member?
Not At All
Not Very
Somewhat
Very
PRSA Richmond Cost
Not At All
Not Very
Somewhat
Very
PRSA National Cost
Not At All
Not Very
Somewhat
Very
Value of Programming
Not At All
Not Very
Somewhat
Very
Value of Networking
Not At All
Not Very
Somewhat
Very
Monthly Luncheon Location
Not At All
Not Very
Somewhat
Very
Monthly Luncheon Food
Not At All
Not Very
Somewhat
Very
Employer Paying for Membership
Not At All
Not Very
Somewhat
Very
33.
If your employer did not pay for your PRSA Richmond membership, would you continue to be a member (i.e., pay out of your own pocket)?
Yes, I would pay for the full membership.
No, I would not pay for a full membership, but I would pay to attend specific luncheons and/or professional development events.
No, I would not pay for the full membership, and I would not attend luncheons or events that include a fee.
Unsure
34.
What incentives would you support for young professionals?
Reduced membership fee for young professionals.
Lower rate for the first year of membership for young professionals.
Lower rate for the first and second year of membership for young professionals.
Other
35.
How likely are you to recommend PRSA Richmond membership to a colleague or PR professional you know?
Very Likely
Somewhat Likely
Neutral
Not Very Likely
Not Likely At All
36.
How would you rate PRSA Richmond’s reputation?
Very Positive
Somewhat Positive
Neutral
Somewhat Negative
Very Negative
37.
How strongly do you agree with the following statement: "PRSA Richmond members are seen as leaders within the Richmond PR community."?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
38.
How well does PRSA Richmond help you to reach your personal and professional goals?
Very Well
Well
Neutral
Not Very Well
Not Very Well
Unsure
39.
Please rate PRSA Richmond's value compared to other professional associations/organizations in which you are currently or have been a member (example: Ad Club, American Marketing Association, Virginia Association of Fund Raising Executives, International Association of Business Communicators):
I am not/have not been a member of any other organization.
Excellent Value
Good Value
Neutral
Not a Very Good Value
Very Poor Value
Unsure (please explain)
40.
How strongly do you agree with the following statement: “Diversity among PRSA Richmond members is important to me.”?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
41.
How strongly do you agree with the following statement: “PRSA Richmond supports a diverse and inclusive environment.”?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
42.
How strongly do you agree with the following statement: “PRSA Richmond provides resources and information to help me better understand diversity and inclusion within public relations.”?
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
43.
How familiar are you with the resources PRSA National offers?
Very Familiar
Somewhat Familiar
Not Very Familiar
Not Familiar at All
44.
How often do you use PRSA National’s website (prsa.org)?
About Once a Week
A Few Times a Month
About Once a Month
Every Few Months
A Couple of Times a Year
Only Once a Year, When I Renew
I Never Visit PRSA National’s Website
45.
How well does PRSA Richmond inform members about PRSA National’s activities and initiatives?
Very Well
Somewhat Well
Not Very Well
Not Well at All
Unsure
46.
How long have you been working in public relations and/or communications?
Less than 2 years
2 to 5 years
6 to 10 years
10 to 20 years
20 to 30 years
More than 30 years
47.
How long have you been a PRSA member?
Less than 2 years
2 to 5 years
6 to 10 years
10 to 20 years
20 to 30 years
More than 30 years
48.
Please select your organization / sector:
Agency
Corporate
Government
Higher Education
Independent Practitioner
Non-Profit
Other (please specify)
49.
What are your three (3) main job responsibilities?
Teaching/counseling
Strategy
Writing/Editing
Employee Relations/Internal Communications
Media Relations/Publicity
Advertising
Public Affairs/Government Relations
Community Relations
Marketing
Publication Management
Special Events
Social Media
Website Management
50.
What is your gender?
Male
Female
Other
Prefer not to identify
51.
How Do You Identify?
White/Caucasian
Black/African-American
Hispanic/Latino
Asian
American Indian
Prefer Not to Identify
Other (please specify)
52.
Please select your age:
20-29
30-39
40-49
50-59
60-69
70+
53.
What suggestions do you have to make PRSA Richmond more valuable and relevant to its members?
54.
If you have any additional comments about PRSA Richmond or this survey, please enter them here:
55.
Thank you for taking this survey. If you would like to be entered into the Amazon gift card drawing, please provide your contact information. This information is not connected to your survey results.
Name
Company
Email Address