Titan Fan Survey

My name is Dr. Jonathon Edwards and I am an Assistant Professor with the University of New Brunswick. This project has been reviewed by the Research Ethics Board of the University of New Brunswick and is on file as REB #2018-021. Based on your interest in the Acadie Bathurst Titan, I would like to invite you to take part in a research study that examines your reason for supporting the Acadie Bathurst team and attending game (s). The purpose of this research is to conduct an environmental scan that is associated with the existence of the Acadie Bathurst Titan of the Quebec Major Junior Hockey League. The specific focus is on gain understanding of the importance that the Acadie Bathurst Titan have on the Bathurst community. The study is voluntary, and your data will only be included if you provide permission. This research is supported by Acadie Bathurst Titan.

I would like to invite you to take part in a survey. The survey will take approximately 15 to 30 minutes to complete.

By completing the survey, you are providing the researchers with informed consent to use your responses for this current study.

At any time throughout the study you will have access to your responses. If requested, you will receive a report regarding the findings for the study within approximately one year of the completion of the study by contacting the Principal Investigator (Dr. Jonathon Edwards). There are no known risks with this study. You are free to withdraw at any time without any consequence. There are no negative consequences for non-participation in this study.

All survey data will remain confidential and be stored on password protected computers at the University of New Brunswick. In addition, the surveys that are completed on Survey Monkey are being sorted for a period of one year and secured on the website by a password that only Dr. Edwards will have access to. Data will be stored for a period of five years post-publication.  The names of participants will not be used to ensure the anonymity of the individuals. The benefits of participating in this study are that you will be involved in providing information about interest and reasoning for attending and supporting the Acadie Bathurst Titan.

If you have concerns about this study, you can contact Dr. Wayne Albert of the Faculty of Kinesiology at the University of New Brunswick, at 506-453-4576 or by email at walbert@unb.ca. Dr. Albert has no direct involvement with this project. If you have any questions about the study, please free to contact the primary investigator (Dr. Jonathon Edwards) using the contact information included below.

Dr. Jonathon Edwards

Principal Investigator:                                   
Dr. Jonathon Edwards;                                                
Assistant Professor;                                                   
Faculty of Kinesiology;                                             
University of New Brunswick;                                  
Ph: (506) 453-5139;                                                     
Email : jonathon.edwards@unb.ca   

* 1. Please indicate your gender:

* 2. Please indicate your age:

* 3. What is your primary speaking language?

* 4. What is your total annual family/household income before taxes?

* 5. Please indicate your current primary place of residency (i.e., city):

* 6. Do you have children?

* 7. If you said yes to question #6, please identify the number of children that you have:

* 8. If you said yes to question #6, please indicate how many of your children are the age 18 and under the age of 18:

* 9. If you have children over the age of 18, please indicate their primary residence:

* 10. Please indicate your occupation:

* 11. How many games do you attend in a year (approximately)?

* 12. Do you value the Acadie Bathurst Titan being in your community?

* 13. If you answered Yes to question 12, what makes them so valuable in your opinion?

* 14. If you answered No to question 12, why do you not consider them valuable?

* 15. Do you consider yourself a fan of the Acadie Bathurst Titan?

* 16. If you said Yes to being a fan, please indicate the type of fan you consider yourself to be (Select all that apply):

* 17. On the below rating scale, indicate how import the Acadie Bathurst Titan are to you:

* 18. On the below rating scale, indicate how important the Acadie Bathurst Titan is to the community in your opinion:

* 19. Why did you attend the game? (click all that apply)

* 20. How does ticket pricing affect your decision to come to a game?

* 21. If the ticket pricing is unreasonable, what would you be willing to pay for a ticket?

* 22. Would you come back to a game?

* 23. What was it about the experience that would make you come back or not com e back?

* 24. Do you follow the team?

* 25. If you answered Yes to Question #24, please indicate how you follow the team:

* 26. When watching the team, where do you like to watch?

* 27. How much does on-ice success influence your desire to watch the team?

* 28. Prior to the game, did you have dinner?

* 29. If you said Yes to Question #28, where did you have dinner?

* 30. If at a restaurant or bar, please provide the name:

* 31. Please indicate approximately how much you spent:

* 32. Do you buy, or have bought Acadie Bathurst Titan merchandise?

* 33. If you answered Yes to Question #32, how much did you spend? (Estimate)

* 34. When you go to games do you drive?

* 35. If you answered Yes to Question #34, did you pay for parking?

* 36. If you answered Yes to Question #35, how much did you pay?

* 37. When attending games do you find the concessions to be affordable?

* 38. If you answered No to Question #37, why?

* 39. Are you aware of the sponsors of the team?

* 40. If you answered Yes to Question #39, which ones?

* 41. Are you more likely to purchase products that sponsor the team?

* 42. If you answered Yes to Question #41, which ones?

* 43. How many times in the past year have you purchase from a team sponsor?

* 44. How much money have you spent on/with team sponsors? (Estimate)

* 45. Have you gone to a team sponsors place of business and seen the Titan logo or recognize that they are affiliated with the team?

* 46. How often do you hear about Titan games?

* 47. How many times do you see the Titan logo in the community

* 48. If you have seen the Titan logo, where have you seen it?

* 49. Do you wear Titan Merchandise?

* 50. What are your feeling towards the image of the team?

* 51. State the presence that you believe the team has within the community:

* 52. Have you or your family experienced players helping out in the community?

* 53. If yes to Question #52, please describe your experience:

* 54. Do you have any other comments you would like to share?

On behalf of Acadie Bathurst Titan and the UNB’s MBA SRM program, THANK YOU for taking the time to complete this survey.

* 55. If you are interested in receiving a prize for completing the survey please provide your name, phone, and/or email. Your information will not be used for any other purposes.