Section 1- Your Strategy

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 9% of survey complete.

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1. Our marketing automation roadmap is clear and syncs with our wider organisational and marketing strategy.

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2. Our executive level has bought into our marketing automation strategy and will support it with the necessary investment.

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3. We don’t fully understand how our marketing automation strategy would be affected if current and potential customers changed how they interacted with us on digital channels.

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4. We can use the intelligence gathered from our marketing automation to drive decisions elsewhere in the business.

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5. Data is at the core of our marketing automation strategy.

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