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Marketing Automation Self-Assessment

Section 1- Your Strategy

2 / 11
18%
1.Our marketing automation roadmap is clear and syncs with our wider organisational and marketing strategy.(Required.)
2.Our executive level has bought into our marketing automation strategy and will support it with the necessary investment.(Required.)
3.We don’t fully understand how our marketing automation strategy would be affected if current and potential customers changed how they interacted with us on digital channels.(Required.)
4.We can use the intelligence gathered from our marketing automation to drive decisions elsewhere in the business.(Required.)
5.Data is at the core of our marketing automation strategy.(Required.)