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World Book Day 2026 Bookseller Evaluation
1.
Please share the name of your bookshop
2.
Before you answer our questions, is there anything you particularly wanted to say to us about World Book Day 2026?
3.
World Book Day is a charity that champions the fun of reading because it seriously improves children's lives. How effective are we in achieving this mission?
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
4.
What could we do to better achieve our mission?
5.
On World Book Day this year were you aware that World Book Day is a charity?
Yes - always known
Yes - found out this year
No
6.
What do you think children like most about World Book Day?
Being read to
Receiving book voucher/getting a new book
Being able to choose a book themselves
Dressing up
Nothing: don't like/take part in World Book Day
Other (please specify)
7.
What was the most effective thing you did for World Book Day this year and why?
8.
Did the celebrations help you achieve any of the following? (Click all that apply)
Feeling part of World Book Day's charitable campaign to encourage reading for fun
New families using the shop
New schools working with the shop
Continuing relationship with schools
Continuing relationship with families
Increasing sales
Increasing footfall
Improving children's book ownership
Creating excitement in store
Creating a visual focal point in store
Creating a moment to be shared on social media or local news
None of the above
Other (please specify)
9.
Our work is based on these 6 elements that support a child to read for fun. During your celebrations did children experience any of the following?
Share – Example: read aloud or listen to an audiobook together
Access – Example: having reading materials around them (including audiobooks, ebooks and graphic novels and comics)
Choice – Example: children pick what excites/interests them most
Time – Example: dedicated time and space to read
Help – Example: getting book recommendations from others
Fun – Example: connecting reading to other things they enjoy
10.
Which resources or supporting information are most helpful for you in the run up to World Book Day?
11.
How effective are the £1/€1.50 books and tokens at engaging children and families with reading for fun?
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
Extremely effective
Very effective
Somewhat effective
Not so effective
Not at all effective
12.
What's the most important thing about the token exchange for you?
That every child gets to have a free book
That every child gets a choice of book
That children experience visiting a bookseller
That children feel that they have 'bought' the book they choose
The token exchange isn't important to us
Other
13.
How did children respond to the book selection this year?
14.
Please estimate the proportion of tokens used for a £1/€1.50 discount rather than a free book
15.
Please estimate what percentage of your bought World Book Day stock you have remaining
16.
Please rank the number of tokens received from most to least
Most tokens received (1)
2
3
Least tokens received (4)
Paper token
Most tokens received (1)
2
3
Least tokens received (4)
McDonalds Token
Most tokens received (1)
2
3
Least tokens received (4)
Digital token (on screen or print out)
Most tokens received (1)
2
3
Least tokens received (4)
Magazine tokens
Most tokens received (1)
2
3
Least tokens received (4)
17.
Did you order a display unit this year?
Yes
No
18.
How important is it for you to have a World Book Day display unit in your bookshop?
Very Important
Important
Somewhat Important
Not so Important
Not at all Important
Very Important
Important
Somewhat Important
Not so Important
Not at all Important
19.
If we did not provide display units, what else would help support your World Book Day celebrations?
20.
Do you use World Book Day as a fundraising event?
Yes for World Book Day
Yes for another charity
No
21.
You might have noticed that World Book Day has had a rebrand this year. Please tick 3 of the following options to describe your thoughts about it
Loud
Childish
Inclusive
Boring
Exciting
Positive
Creative
Light-hearted
Passionate
Entertaining
Inspiring
Naïve
Irrelevant
Fun
Uninspiring
Celebratory
Playful
Earnest
Smug
Pretentious
Bold
Commercial
Trusted
Other (please specify)
22.
Have you visited the World Book Day website (www.worldbookday.com) since January?
Yes
No
If yes what were you looking for and did you find it?
23.
We redesigned our website (www.worldbookday.com) this year with the following aims. To what extent did we achieve them?
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Enabling you to easily find answers to your questions
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Finding resources for your bookshop to use for your celebrations
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Finding branding materials
To a great extent
Somewhat
Very little
Not at all
Don't know/didn't use this bit of the website
Can you suggest any further improvements to the website?
24.
Were you aware that 2026 is the National Year of Reading?
Yes
No
Not sure
25.
Did you do anything different this year because it was the National Year of Reading?
26.
We will be reconsidering our secondary campaign in 2027. What would you like to be considered?
27.
Is there anything you'd like our funders and supporters to know about the impact of our work in your bookshop? Please add a name or organisation at the end for us to use in a quote.
28.
Can you share a short (100 word) case study of your activity and what difference it made to you and your customers/community.
29.
Please enter the postcode of your shop - this will only be used to test results geographically
Thank you for filling in our survey. Your feedback really helps shape what we do as a charity.
