Matchday Programme Survey Question Title * 1. On average, how many matches do you generally attend at St James’ Park each season? 19+ 15 - 19 10 - 14 5 - 9 Less than 5 Question Title * 2. How often would you buy a programme on a matchday? Every game Most games Occasionally Never Question Title * 3. What single main reason influences you the most to buy a programme on a matchday? To own the complete collection Features and content Affordability Availability or convenience of purchase Giveaway promotions and competitions Importance of game or the status of the opposition Buying for my children Other (please specify) Question Title * 4. Compared to previous seasons, how many programmes are you currently buying? More The same Less Question Title * 5. If you don’t buy a programme on a matchday, or are buying less than in previous seasons, what are your reasons for doing this? I get my club info from elsewhere now I can’t find a seller The queues at the sellers are too long I have less disposable income on a matchday The content doesn’t interest me I read a friend’s copy Other (please specify) Question Title * 6. This season we have reduced the size of the programme to allow it to fit more conveniently in your pocket. Does this make a difference to you or would you rather it returned to its original, larger size? I prefer the smaller size I would prefer that it returned to its original larger size Question Title * 7. Have you ever tried to buy a programme and found that the seller has sold out? Always Often Rarely Never Question Title * 8. How useful would it be if matchday programmes were available at the locations listed below? 1 being not useful, 5 being very useful. 1 2 3 4 5 Newcastle Central train station Newcastle Central train station 1 Newcastle Central train station 2 Newcastle Central train station 3 Newcastle Central train station 4 Newcastle Central train station 5 Nearby Metro stations Nearby Metro stations 1 Nearby Metro stations 2 Nearby Metro stations 3 Nearby Metro stations 4 Nearby Metro stations 5 Town centre Town centre 1 Town centre 2 Town centre 3 Town centre 4 Town centre 5 In local pubs In local pubs 1 In local pubs 2 In local pubs 3 In local pubs 4 In local pubs 5 Club shop Club shop 1 Club shop 2 Club shop 3 Club shop 4 Club shop 5 At food and drink kiosks At food and drink kiosks 1 At food and drink kiosks 2 At food and drink kiosks 3 At food and drink kiosks 4 At food and drink kiosks 5 In the stands In the stands 1 In the stands 2 In the stands 3 In the stands 4 In the stands 5 Other (please specify) Question Title * 9. How often do you read the features listed below? 1 being not at all, 5 being always 1 2 3 4 5 Head Coach's notes Head Coach's notes 1 Head Coach's notes 2 Head Coach's notes 3 Head Coach's notes 4 Head Coach's notes 5 Captain's notes Captain's notes 1 Captain's notes 2 Captain's notes 3 Captain's notes 4 Captain's notes 5 News News 1 News 2 News 3 News 4 News 5 Main interview Main interview 1 Main interview 2 Main interview 3 Main interview 4 Main interview 5 Opposition pages Opposition pages 1 Opposition pages 2 Opposition pages 3 Opposition pages 4 Opposition pages 5 My First, Last & Everything My First, Last & Everything 1 My First, Last & Everything 2 My First, Last & Everything 3 My First, Last & Everything 4 My First, Last & Everything 5 Player Tales (History pages) Player Tales (History pages) 1 Player Tales (History pages) 2 Player Tales (History pages) 3 Player Tales (History pages) 4 Player Tales (History pages) 5 Next Generation Next Generation 1 Next Generation 2 Next Generation 3 Next Generation 4 Next Generation 5 Junior Magpies pages Junior Magpies pages 1 Junior Magpies pages 2 Junior Magpies pages 3 Junior Magpies pages 4 Junior Magpies pages 5 Reprogrammed Reprogrammed 1 Reprogrammed 2 Reprogrammed 3 Reprogrammed 4 Reprogrammed 5 Question Title * 10. Does anyone else read your copy of the programme? Yes No Question Title * 11. If yes, how many people? 1 2 3 4 or more Question Title * 12. At a cost of £3, how do you rate the programme in terms of value for money? Poor Below average Average Above average Excellent Poor Below average Average Above average Excellent Question Title * 13. If you buy programmes at away games, how does the Newcastle United programme rate in comparison in the following areas: Poor Below average Average Above average Excellent Quality of features and content Quality of features and content Poor Quality of features and content Below average Quality of features and content Average Quality of features and content Above average Quality of features and content Excellent Variety of features and content Variety of features and content Poor Variety of features and content Below average Variety of features and content Average Variety of features and content Above average Variety of features and content Excellent Design and layout Design and layout Poor Design and layout Below average Design and layout Average Design and layout Above average Design and layout Excellent Value for money Value for money Poor Value for money Below average Value for money Average Value for money Above average Value for money Excellent Promotions Promotions Poor Promotions Below average Promotions Average Promotions Above average Promotions Excellent Question Title * 14. Do you check your programme thoroughly for a golden ticket after purchase? Yes No Question Title * 15. Which of the following age categories do you fall into? Under 16 17 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 or over Question Title * 16. Please tell us in which way you believe the matchday programme could be improved. For example, what new features you would like to see or any other general comments. Question Title * 17. Please enter the following details upon survey completion Name Date of birth Email address Contact telephone number Done
