BREAD Survey

let's get to know you

BREAD wants to learn from you. We’re testing some new recipes, planning where to hold events, and listening to your feedback...but we want more. So, we’re asking if you’d complete this 15 minute survey - in exchange, we’ll randomly select 1 lucky participant to receive a $200 BREAD giftcard 💞
1.What's your name?(Required.)
2.What is your email address?(Required.)
3.What is your age?(Required.)
4.What gender do you identify with?(Required.)
5.What is your current employment status?(Required.)
6.What is your household income?(Required.)
7.What is your highest level of education completed?(Required.)
8.What is your race?(Required.)
9.What is your ethnicity?(Required.)
10.Do you live in the United States? If so, where?
11.If you don’t live in the US, where do you live?
12.What is your marital status?(Required.)
13.What is your closest hair type?(Required.)
14.What is your hair porosity level?(Required.)
15.What is your hair's density/thickness?(Required.)
16.Do you color your hair?(Required.)
17.What is your natural hair color?(Required.)
18.How often do you wash your hair?(Required.)
19.Do you cycle shampoos depending on your needs?(Required.)
20.Which heat tools do you use on your hair? (select all that apply)(Required.)
21.Do you silk-press your hair?(Required.)
22.If yes, how often do you silk-press?(Required.)
23.Do you use chemical relaxers on your hair?(Required.)
24.Do you use extensions/weaves in your hair?(Required.)
25.Do you wear wigs?(Required.)
26.If yes, how often?
27.Which haircare products do you currently use regularly? (Select all that apply)(Required.)
28.How often do you experiment / try new haircare products?(Required.)
29.How much time do you spend on average on your haircare each week?(Required.)
30.How familiar are you with BREAD?(Required.)
31.Have you used BREAD products before?(Required.)
32.If yes, which products have you used? (select all that apply)(Required.)
33.What was the first BREAD product you purchased? (select 1)(Required.)
34.How would you describe BREAD in one sentence? (Open ended, optional)
35.How did you first discover BREAD?(Required.)
36.On a scale of 1-5, how would you rate each of the following attributes of BREAD products? (1 being strongly disagree, 5 being strongly agree)(Required.)
1 - strongly disagree
2 - disagree
3 - neutral
4 - agree
5 - strongly agree
Has attractive packaging
Has great product fragrances
Has efficacious and good for you ingredients
Has products that perform well
Has products that are easy to use
Has products that deliver results
37.Rate each of the following potential new product ideas on a scale of 1-5 in terms of your level of interest in seeing from BREAD? (1 lowest interest, 5 highest interest)(Required.)
1
2
3
4
5
Leave In Detangling Spray
At-home Silk-Press Kit
Edge-Gel
Stronger Hold Hair Foam
Scalp scrub
Hair growth treatments
Damage + Repair Mask
Damage + Repair Serum
Hair + Body Mists
Body Care Products
Perfume
Styling-Tools (edge brushes, hair-brushes, parting combs)
Heat-Tools (flatirons, blowdryers)
Accessories (e.g., bucket hat, hair clips, headbands, etc.)
38.Where do you most prefer to shop for your hair care products?(Required.)
39.Where do you most frequently purchase your haircare products? Select one.(Required.)
40.What factors influence your decision to purchase a new haircare product? (Select all that apply)(Required.)
41.Other than BREAD, what haircare brands do you use? (select all that apply)(Required.)
42.On a scale of 1-5 how satisfied are you with your BREAD products? (1 being extremely dissatisfied, 5 being extremely satisfied)(Required.)
1 - Extremely Dissatisfied
2 - Dissatisfied
3 - Neutral
4 - Satisfied
5 - Extremely Satisfied
43.On a scale of 1-5 how likely are you to recommend BREAD to a friend of family member? (1 being not likely, 5 being very likely)(Required.)
1 - Extremely Unlikely
2 - Unlikely
3 - Neutral
4 - Likely
5 - Extremely Likely
44.What ingredients do you avoid in haircare products? Select all that apply.
45.What product(s) would you like to see that BREAD currently doesn’t have?
46.What product formats do you prefer for styling? (select all that apply)(Required.)
47.How important are clean ingredients in your purchasing decisions?(Required.)
1 - Very Important
2 - Important
3 - Neutral
4 - Not Very Important
5 - Not Important At All
48.How important are vegan formulations in your purchasing decisions?(Required.)
1 - Very Important
2 - Important
3 - Neutral
4 - Not Very Important
5 - Not Important At All
49.How important is cruelty-free in your purchasing decisions?(Required.)
1 - Very Important
2 - Important
3 - Neutral
4 - Not Very Important
5 - Not Important At All
50.Are there any specific packaging features you prefer? Select up to 3(Required.)
51.Are you a member of our TYB (Try Your Best) community?(Required.)
52.Which of the following platforms do you follow BREAD on? (select all that apply)(Required.)
53.Are you opted in for text messages / SMS program?(Required.)
54.Which platforms do you use most frequently to source haircare content? (Select all that apply)(Required.)
55.Which haircare trends are you currently interested in? (Select all that apply)(Required.)
56.Do you have any additional feedback/comments for us at BREAD? Drop them here 💞