UDM Buyer Survey Thank you for participating in UDM's Buyer Survey. We appreciate your feedback as we hope to improve our product and further advance your needs. OK Question Title * 1. What is your main goal when looking for new inventory? (Rank 1-5, 1 being most important) 1 2 3 4 5 Viewability 1 2 3 4 5 First party data 1 2 3 4 5 Certain ad sizes 1 2 3 4 5 Low rates 1 2 3 4 5 Reach OK Question Title * 2. Please comment on what your top priorities is for adding new partners/inventory: OK Question Title * 3. A) What are your goals and expectations of inventory bought in Open Marketplace? B) Do you spend more direct or programmatically? OK Question Title * 4. Which formats do you care most about? (Check all that apply) 728x90 300x250 160x600 300x600 320x50 320x100 336x280 970x90 Outstream Video CTV/OTT Interstitial Playable Please comment on which are your top 3 formats utilized and any other ads you regularly utilize that are not listed: OK Question Title * 5. Do you utilize in-app supply? All the time Sometimes Very little Never OK Question Title * 6. How much do you care about audience insights and data layered into inventory? Very much A little bit Not at all Please comment on what type of data is important to you: OK Question Title * 7. What is important to you when utilizing a PMP? (Rank 1-5, 1 being most important) 1 2 3 4 5 PMPs with audience data targeting 1 2 3 4 5 PMPs with content targeting 1 2 3 4 5 Unique inventory from Open Marketplace 1 2 3 4 5 Programmatic Guaranteed 1 2 3 4 5 Always On PMP OK Question Title * 8. Please comment on why you like to utilize PMPs. If you don’t use PMPs, please let us know why. OK Question Title * 9. Please provide any feedback about what you look for from your programmatic spend. Please also note anything that is top of mind on bringing on new partners. OK Question Title * 10. Please add your email here so we can send you a Starbucks e-gift card! OK DONE