I am currently a third year student studying Business and Management. As part of my dissertation I am required to research a topic area. The topic I have chosen is the ‘Social media marketing of beauty products’ the questionnaire is structured to research the perceptions of consumers on the use of social media as a marketing tool.

I would be very grateful if you could, complete the questionnaire. All of the information provided will be anonymous and will only be used for the purpose of my research.

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* 1. What City/Town are you from?

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* 2. What is your age?

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* 3. Which types of Social media do you use most frequently? (You can select more than one)

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* 4. Think about your exposure to beauty products on social media and consider the following statements.

  Strongly Agree Agree Uncertain Disagree Strongly Disagree
I am more likely to buy a product based on its popularity on­line.
I often try and mimic the results of a beauty product with items I already own.
I go onto social media sites to see the latest trends and pick up tips in the beauty industry.
Social media has made me more informed about brands when making purchasing decisions.
Seeing someone else apply a product and how it looks on them influences my buying decisions.

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* 5. Please state your level of agreement with the following statement:     

  Strongly Agree Agree Uncertain Disagree Strongly Disagree
Social media has the ability to change my view about a brand or product.

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* 6. Where do you purchase your cosmetics?

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* 7. Have you ever bought a beauty product because you saw it on a social media site?

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* 8. Social media often helps people learn new things about products. Consider how different social media outlets could help you discover a new beauty product. Please pick your favourite method below.

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* 9. Is there anything you would like to add about your exposure to beauty products on social media or television? Do you like it or Do you find it distracting?

Thank you for taking part and completing the questionnaire!

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