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REBRANDING SURVEY

The Thunder Bay Airport is evolving to better serve the community. We are undergoing a rebranding process to create a new identity that reflects our values, enhances your experience, and positions us for future growth. Your input is important to us, and we invite you to be part of this journey by sharing your feedback. If you would like to be entered into a draw to win a $500 VISA gift card for your participation, please fill out the last question. Thank you!
1.How often do you travel through the Thunder Bay Airport?
2.What kind of traveller would you describe yourself as?
3.What’s the first thing that comes to mind when you think of Thunder Bay Airport?
4.How would you describe the Thunder Bay Airport in a few words?
5.Are you familiar with the Thunder Bay Airport’s current logo and branding?
6.Do you believe the current Thunder Bay Airport branding reflects the identity of Thunder Bay and Northern Ontario?
7.What is the most memorable aspect of your experience at the Thunder Bay Airport?
8.Do you believe the Thunder Bay Airport brand represents the identity of Thunder Bay and its surrounding communities?
9.Why or Why Not?
10.What aspects of the region should the airport’s branding highlight?
11.What words or themes do you think should be reflected in the airports new brand? (Select 2)
12.What's important to your experience as a traveller at the Thunder Bay Airport?
13.Have you visited other airports that you feel have strong branding?
14.If yes, which airports and why?
15.What do you think makes the Thunder Bay Airport unique compared to others you've been to?
16.Do you have any additional feedback or suggestions regarding the airport’s rebranding?
17.If you would like to be eligible to win a $500 VISA gift card for your participation, please fill out the below information. Please note the information collected below will not be used or attributed to any of the information you provide. Individual responses will not be attributed to a respondent. THANK YOU for your time.