Market survey Question Title * 1. What is your annual marketing budget in dollars? Question Title * 2. What proportion of your marketing budgeting is spent online (including display, email, Adword, Facebook, etc)? 0% 50% 100% Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 3. How many individual digital marketing campaigns do you run each year? Question Title * 4. What is the average budget per campaign in dollars? Question Title * 5. How important are the following goals when it comes to your digital marketing? Not important Somewhat important Very important N/A Association with a publication or platform Association with a publication or platform Not important Association with a publication or platform Somewhat important Association with a publication or platform Very important Association with a publication or platform N/A Sales Sales Not important Sales Somewhat important Sales Very important Sales N/A Traffic to my social channel(s) Traffic to my social channel(s) Not important Traffic to my social channel(s) Somewhat important Traffic to my social channel(s) Very important Traffic to my social channel(s) N/A Traffic to my website Traffic to my website Not important Traffic to my website Somewhat important Traffic to my website Very important Traffic to my website N/A Awareness of my brand/product Awareness of my brand/product Not important Awareness of my brand/product Somewhat important Awareness of my brand/product Very important Awareness of my brand/product N/A Other (please specify) Question Title * 6. What is the market for your product or service? Local State National Global Other (please specify) Question Title * 7. Please describe your expected ROI for your primary goal (e.g. "I'm happy to pay $1 for every person who comes to the website") Question Title * 8. What is the primary reason you would consider advertising with Babyology in the future? Question Title * 9. What is the primary reason you would not consider advertising with Babyology in the future? Question Title * 10. Who does your digital marketing? Business owner/founder External marketing person/agency Dedicated internal marketing person Question Title * 11. Please list the other places you advertise (please include both online and offline) Question Title * 12. Which advertising channels do you find give you the best ROI? Print ads (magazines/newspapers) Other events YouTube Paid content marketing (Outbrain, etc) Sponsored editorial/advertorial on another website AdWords Facebook ads on own page Email ads Trade shows Facebook ads on another page Other (please specify) Question Title * 13. What is the name of your company (optional)? Question Title * 14. If you would like to enter the draw to win a $200 Westfield gift voucher, please enter your contact details below: Name Email Address Phone Number Question Title * 15. Can we contact you to get more information on your survey responses? Yes No Done