* 1. What is your gender?

* 2. How old are you?

* 3. What is your household's annual income?

* 4. Do you or your family shop at Costco?

* 5. In general, do you find Costco's selection of products to be satisfactory?

* 6. Is it easy to find what you are looking for in any Costco?

* 7. Do you or your family shop on the Costco website?

* 8. If so, how user- friendly do you find it?

* 9. Please visit http://www.costco.com/ and rate the website's aesthetics on a scale of 1-10

* 10. What is one thing you would change on the website?

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