Regional Produce Consumer Demand Survey Agriculture is an important industry in the Mackay Whitsunday Isaac Region. Reef Catchments are helping farmers to grow demand for regional produce, we are asking for your help to understand grocery buying habits. OK Question Title * 1. What is your average weekly household grocery spend? OK Question Title * 2. Where do you purchase your groceries? Please allocate an average percentage to each category. (The numbers you enter need to equal 100) % percentage direct from the farmer (including at farmers markets) % a retailer selling regional produce % from a supermarket other OK Question Title * 3. What is the ratio spent on fresh / processed food you purchase on a weekly basis? fresh produce processed food OK Question Title * 4. When shopping for groceries, my top three decision factors are based on: (1 being the most important) 1 2 3 Quality / freshness Quality / freshness 1 Quality / freshness 2 Quality / freshness 3 Nutritional Value Nutritional Value 1 Nutritional Value 2 Nutritional Value 3 Convenience Convenience 1 Convenience 2 Convenience 3 Price Price 1 Price 2 Price 3 Where the produce was grown Where the produce was grown 1 Where the produce was grown 2 Where the produce was grown 3 How the produce was grown eg sustainably, organic etc How the produce was grown eg sustainably, organic etc 1 How the produce was grown eg sustainably, organic etc 2 How the produce was grown eg sustainably, organic etc 3 Other (please specify) OK Question Title * 5. When you think of regional produce, what brands come to mind? OK Question Title * 6. Can you name any locations where regional produce is sold? OK Question Title * 7. Are there any barriers to purchasing local food? OK Question Title * 8. What would make you more likely to buy regional produce? OK Question Title * 9. Have you attended any agri-tourism / farm visits or tours in the region? yes no OK Question Title * 10. If you have attended any agri-tourism / farm visits, which attractions have you attended? OK Question Title * 11. In an average week, approximately what percentage of your food purchases are labelled organic? 0% 25% 50% 75% 100% OK Question Title * 12. When purchasing fruit and vegetables, do you consider where they are grown? Always Usually Sometimes Never Comments OK Question Title * 13. What symbols or information do you look for to determine where produce is grown? OK NEXT