VIBE Vista Awards 2022: Best Beverage Menu 2022 Question Title * 1. Your Contact Information Name Company Country Email Address Phone Number Question Title * 2. How the beverage menu enhances the brand, drives traffic, and provides uniqueness: 15 Points Degree to which it expands a new customer base/market? Level of innovation in the program to elevate consumer perception Question Title * 3. Unique attributes of the updated beverage menu in comparison to the old beverage menu: 25 Points Breadth and depth of selection Theme Pricing Creativity of the program Question Title * 4. Marketing strategy, point of sale and promotional support, and rationale for the beverage menu and any updates in 2022: 25 Points Creativity Messaging Messaging Methods Visual Appeal Media Usage Question Title * 5. Server training - how well were staff prepared with beverage menu knowledge and service? 10 Points Delivery content Method delivery Question Title * 6. Evidence of overall results – How this beverage menu was effective and successful? 20 Points Effectiveness demonstration Evidence reflecting enhancement to brand/ sales and/ or profitability Question Title * 7. Did the beverage menu enhance responsible alcohol service and social responsibility messaging? 5 Points Effectiveness demonstration Evidence reflecting enhancement to brand/ sales and/ or profitability Question Title * 8. Please upload any supporting documents here Question Title * 9. You may also include additional supporting document links here: Done