About The Campaign

BSM Media is excited to present a new Social Spotters campaign for Bluey from Moose Toys!

Bluey is a loveable, six-year-old Blue Heeler dog, who loves to turn everyday family life into endless, playful adventures. Kids can recreate some of the most memorable moments from the show at home with figures & plush toys!

We're looking for influencers and content creators with at least one child aged 3-6 years old who can shop at Walmart or Target and live in the United States.

Campaign Details: 
If selected, you will be asked to go into your assigned retailer to purchase the Bluey Treehouse Playset. You will be asked to take a photo shopping for the products and share as a Shopping Post on Social Media. Then, once you have the product at home, you will take a lifestyle photo of your child(ren) playing with & enjoying Bluey Treehouse to share as an At-Home post on Social Media. Photos should be beautiful and inspirational.

Select influencers will be asked to create a 2nd reel, showing how to make the ultimately Bluey Easter basket for additional compensation.

1 x Instagram Story
1 x Instagram Post (Static or Reel)
1 x share to Facebook, Twitter or TikTok
Compensation:  $350 (inclusive of the purchase of the Bluey Playhouse - MSRP $29.99)
Posting Dates: March 15-March 24

Please Note:
All social media profiles must be set to public with engagement stats turned ON to participate in any of these programs. Influencers will be selected on a first-come, first-serve basis and will be verified for quality of social media photos, following, and engagement. Additional information including product, photo guidelines, and key word messaging will be sent to each selected influencer.

Please click NEXT to proceed