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1. Please provide the following information so that we may contact you:

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2. Are you a current citizen of the USA living in the United States?

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3. In the past 12 months, have you or has anyone in your household worked for, consulted for, or had a financial interest in any of the following?

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4. What is your age?

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5. With which gender do you most identify with?

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6. Which of the following best describes your total annual household income?

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7. What is your race?

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8. In the past 12 months, have you purchased any of the following for yourself or your household?

(Select all that apply)

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9. If you HAVE NOT purchased headphones or earbuds in the past 12 months, please skip to Q18)

Which type of headphones or earbuds did you purchase?

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10. Was this purchase primarily for yourself, or your household, or was it a gift for someone outside your household?

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11. What brand of headphones/earbuds did you purchase?

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12. Approximately how much did you pay for this product, before tax?

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13. Approximately how long ago did you purchase this product?

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14. Where did you purchase this product?

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15. Was this purchase made online or in a physical store?

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16. Thinking about the purchase, what role did you personally play in deciding which specific brand and model to purchase?

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17. Which of the following influenced your decision to choose this product over others?

(Select all that apply)

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18. Which type of home audio or speaker product did you purchase?

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19. Was this purchase primarily for yourself or your household, or was it a gift for someone outside your household?

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20. What brand of home audio or speaker product did you purchase?

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21. Approximately how much did you pay for this product, before tax?

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22. Approximately how long ago did you purchase this product?

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23. Where did you purchase this product?

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24. Was this purchase made online or in a physical store?

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25. Thinking about the purchase, what role did you personally play in deciding which specific brand and model to purchase?

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26. Which of the following influenced your decision to choose this product over others?

(Select all that apply)

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27. Do you live within driving distance of a Best Buy?

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28. Do you have daily access to a laptop, desktop computer, smartphone, or tablet with a working camera and reliable high-speed internet, which you could use for the video interview?

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29. As part of this interview, we may ask you to show us how you shop for these products - either by visiting a retail store live on camera, or by sharing your screen while browsing online (bestbuy.com).

Which of the following would you be comfortable doing?

(select all that apply)

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30. Do you own or have regular access to a smartphone with a working front and rear camera?

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31. During the in-store shop-along, you'd be asked to walk around a retail store while staying on a Zoom video call - holding up your phone, switching between the front-facing and rear-facing camera as needed. You would be asked to describe what you are seeing while following store policies and avoiding filming other shoppers or employees.

How comfortable would you be doing this?

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32. Do you currently have access to a car that you would be comfortable using during a 60-minute shop-a-long research interview?

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33. For an online shop-along, do you have access to the device you normally use for online shopping, with a working camera, a reliable internet connection, and Zoom installed or available to install?

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34. Have you shared your screen during a video call before (for example, in Zoom, Teams, or Google Meet)? How comfortable would you be sharing your screen in Zoom while browsing online during this interview?

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35. Which weeks would you be available for the 60-minute study?
(We have morning & afternoon times most weekdays)

Select all that apply.....

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