Product/Technology Launch Survey Question Title * 1. First, we need some information to forward the Product Launch Whitepaper. Name Title Company Phone Email address Question Title * 2. What type of company do you work for? Distributor Manufacturer Manufacturer’s Agent/Rep Other (please specify) Question Title * 3. How many product launches do you normally do in a year? 1 or 2 3 – 5 6-10 11-15 16 or more Question Title * 4. Do you have a set process for product launches? No, we generally go with the flow. No, we follow the lead of our partners. Yes, but it is mostly informal. Yes, we have pre-established guidelines. Don’t know Other (please specify) Question Title * 5. What do you see as the two biggest issues you face in making product launches successful? 1. 2. Question Title * 6. How successful were your last two product launches? Very strong, and we can trace business to the effort. Good, but could have been better. About average, we did it and think business will flow. Poor, not sure what happened. Bad, we need better execution. Bad, our partner dropped the ball and things went south. Question Title * 7. What advice/guidance would you give to your partners on making future product launches more successful? Question Title * 8. Would you be willing to be interviewed by Frank Hurtte, Founding Partner of River Heights Consulting on this topic? Yes No Done
