Ideal & cSystems 2023 Outdoor Power Equipment Trends Report Survey

This fall, Ideal will be launching the 2023 Agriculture Equipment Industry Trends Report. This report will share insights from interviews with dealership owners and industry experts, data from market studies, and predictions for what dealers can do to be successful in the year ahead. Your responses will be anonymous unless you have chosen to provide your contact information at the end of the survey.

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* 1. What are some of the biggest challenges you expect to face in the year ahead? Check all that apply.

Supply chain backlogs

Being short-staffed/hiring new talent

Service productivity and efficiency

Meeting customer demands

Employee development

Rising parts prices

Other (please explain)

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* 2. Are you currently using cloud server hosting at your dealership and if not, do you plan on switching to cloud hosting in 2023?

Yes

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* 3. What online marketing tactics do you use? Check all that apply.

Display ads

Social media ads

Email marketing

Search Engine Optimization (SEO)

Affiliate marketing

None of the above

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* 4. What is your typical response time to web leads (email, chat button, etc.)?

1-2 days

More than 3 days

I don’t track web leads

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* 5. Do you use text messaging to send service status updates, marketing promotions, etc. at your dealership?

Yes

No, but I want to start using text messaging

No, and I don’t plan on using text messaging

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* 6. Do you have an online product catalog and if yes, is it up to date?

Yes, and it’s up to date

Yes, but it isn’t up to date

No, I don’t have one

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* 7. Do you plan on selling electric equipment at your dealership?

Yes

Maybe (add details)

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* 8. How often do you update your OEM price lists?

Yearly

Every 6 months

Every 9 months

Less than yearly

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* 9. What areas of your service department would you like to automate? Check all the apply.

Status updates

Warranty submissions/unit registrations

Service scheduling

Parts ordering

Other (please specify)

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* 10. What are some of the biggest challenges you have with your website? Check all that apply.

Outdated design

Lack of updated inventory

Customers cannot order from the website

Traffic too low

Can't change the content easily

Can’t communicate with website visitors

Other (please explain)

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* 11. Aside from what we’ve mentioned here, what do you think will be one of the biggest Outdoor Power Equipment industry trends in 2023? Please explain.

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* 12. Is there anything in particular that you would like to see in this year’s Trends Report?

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* 13. Are you open to us including your responses from questions #1, #7, #9, #10 or #11 in the published trends report? If yes, please provide your name, the name of your dealership, and your email address below so we can reach out to you if needed.