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Corporate Ink - Looking Ahead to 2022: Marketing Goals and Strategies
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1.
How much growth is your company projecting for 2022?
(Required.)
Less than 10%
10 - 19%
20 - 30%
31 - 50%
51 - 100%
More than 100%
I'm not sure yet
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2.
How do you anticipate your 2022 marketing investments to change?
(Required.)
Decrease Significantly
Decrease Slightly
Stay the Same
Increase Slightly
Increase Significantly
NA
Content Marketing
Decrease Significantly
Decrease Slightly
Stay the Same
Increase Slightly
Increase Significantly
NA
Events
Decrease Significantly
Decrease Slightly
Stay the Same
Increase Slightly
Increase Significantly
NA
Influencers and Analysts
Decrease Significantly
Decrease Slightly
Stay the Same
Increase Slightly
Increase Significantly
NA
Marketing Technology and Software
Decrease Significantly
Decrease Slightly
Stay the Same
Increase Slightly
Increase Significantly
NA
Product Marketing
Decrease Significantly
Decrease Slightly
Stay the Same
Increase Slightly
Increase Significantly
NA
Paid Digital Marketing
Decrease Significantly
Decrease Slightly
Stay the Same
Increase Slightly
Increase Significantly
NA
Public Relations
Decrease Significantly
Decrease Slightly
Stay the Same
Increase Slightly
Increase Significantly
NA
Third-party Sponsorships
Decrease Significantly
Decrease Slightly
Stay the Same
Increase Slightly
Increase Significantly
NA
Video
Decrease Significantly
Decrease Slightly
Stay the Same
Increase Slightly
Increase Significantly
NA
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3.
What are your top two marketing priorities for 2022?
(Required.)
Lead generation
Improving pipeline conversions
Brand awareness and value
External validation (analysts, rankings, awards, customers, etc.)
Competitive differentiation
Market education
Other (please specify)
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4.
Where does PR add value to your organization? Check all that apply.
(Required.)
Creating interest and demand from prospects
Increasing market trust and credibility
Improving brand value and awareness
Differentiating from the competition
Expanding the reach and impact of marketing campaigns
Educating the market on your solution/approach
Hiring and retaining talent
Attracting investor attention
Nurturing analysts and influencers
We don't currently invest in PR
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5.
What are the most in-demand skills for your marketing team? (Check your top 3)
(Required.)
Business strategy and marketing alignment
Campaign development and strategy
Data and analytics
Demand generation
Design and graphics
Marketing technology management
Messaging, positioning and storytelling
Product marketing
SEO and digital
Video production and editing
Writing and content development
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6.
How is your marketing team thinking about the following strategies for 2022?
(Required.)
We already invest in this.
We're actively considering it.
We are budgeting for it in 2022.
It's not a current priority.
Experiential and interactive content
We already invest in this.
We're actively considering it.
We are budgeting for it in 2022.
It's not a current priority.
Third-party software and peer review sites (G2, Capterra, etc.)
We already invest in this.
We're actively considering it.
We are budgeting for it in 2022.
It's not a current priority.
Customer experience and journey management
We already invest in this.
We're actively considering it.
We are budgeting for it in 2022.
It's not a current priority.
Targeting and personalization
We already invest in this.
We're actively considering it.
We are budgeting for it in 2022.
It's not a current priority.
Account based marketing
We already invest in this.
We're actively considering it.
We are budgeting for it in 2022.
It's not a current priority.
Podcasting
We already invest in this.
We're actively considering it.
We are budgeting for it in 2022.
It's not a current priority.
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7.
Which of the following content types would elevate your marketing program in 2022? Select all that apply.
(Required.)
Interactive content (benchmarks, ROI calculators, maturity assessments, etc.)
Sales content that tackles "elephant in the room" questions on pricing, deployment, differentiation, ROI, etc.
Conversational, informal and topical executive videos for social media
Data-driven content (market surveys, research and use of proprietary data)
Audio-driven content
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8.
What best describes your position today?
(Required.)
CEO or President
VPM or CMO
Chief Revenue Officer/Head of Sales
Director-level marketing
Manager-level marketing
Executive - non-marketing
9.
What best describes your organization today?
B2B
B2C
Government
Non-Profit
Current Progress,
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