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This survey is being completed as part of an MSc in Digital Marketing. The researcher is looking to identify the main drivers of loyalty in the betting industry. All responses are anonymous.

Many thanks in advance of taking time to complete this survey.

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* 1. How many active betting accounts have you at present?

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* 2. Would the existence of a loyalty program incentivize you to open a betting account?

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* 3. Would you prefer to be rewarded according to your .....

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* 4. Please rank the rewards listed below in order of your preference / what you would prefer.

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* 5. Please rank the following in order of personal importance when choosing a bookmaker.

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* 6. On a scale of 1-5, how important is the user experience for you? i.e. ease of use, visual design, functionality.
Scale is as follows: 1 Unimportant - 5 Very Important

1 Undecided 5
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 7. User Experience - As a user rank the below factors in terms of personal importance

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* 8. On a scale of 1-5, how important is the customer experience for you? i.e. customer service, content, sportsbook / product choice.
Scale is as follows: 1 Unimportant - 5 Very Important

1 Undecided 5
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 9. Customer Experience - As a customer rank the below factors in order of importance.

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* 10. How likely would you be to switch brands if a betting app proved difficult to use?

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* 11. How likely would you be to switch brands if customer service was poor?

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* 12. How important is the quality of betting product to your custom? i.e. choice of sports and variety of markets.

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* 13. Below is a list of key product attributes. Please rank them in order of importance

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* 14. Which of the following do you deem essential to gain your custom?

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* 15. The removal of which of the above would incentivize you to switch brands?

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* 16. What would be your preferred method of communication?

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* 17. How does the social media content you consume bring you value?

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* 18. Rate the quality of the social media content produced by your bookmaker.
Scale is as follows: 1 Very Poor - 5 Excellent

1 Average 5
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 19. Do you read / listen to the content of paid bookmaker ambassadors?

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* 20. How regularly do you engage with the social media content of your favoured bookmaker?

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* 21. How important are monetary rewards to you? i.e. free bets, exclusive specials

0 of 21 answered
 

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