Data-Driven Strategic Marketing in Mid-Sized to Large Performing Arts Organizations

All data collected for this survey are for the purposes of completion of thesis research at American University. The findings will contribute to our field's understanding of data-driven marketing practice. All submissions will be anonymous. However, please contact Tori Sharbaugh at vs0743@student.american.edu if you are interested in providing more information on your organization's use of data in marketing.

The survey will take about 10-15 minutes.

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