StreetSmart Magnets is a pilot project from the NYC DOT Public Engagement Group designed to test how fun, collectible magnets can spark real-world engagement. These giveaways are meant to reward participation, draw people in, and start conversations — whether you’re at an outreach event, tabling at a plaza, or connecting with a local community.
While this first set features NYC street signs, magnets can be customized for a wide range of outreach themes — from safety campaigns to project-specific branding. We would love your input
