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PBS Digital Studios Audience Survey 2025

Welcome

Thanks for participating in the 2025 PBS Digital Studios Audience Survey! Your input is critical in helping shape the future of PBS’ online programming.

Every question is optional. You can skip any of them.

There are 30+ questions and it should take about 12 minutes.

We'll start with a few quick questions about you.
1.What is your age?
2.What is your gender identity?
3.Which of these best describes your racial or ethnic background? (You can check more than one box)
4.Do you live in the United States?
5.Which of these best describes where you live?
The next few questions are about which of our shows you watch, split up by category.
6.Which of these channels do you regularly watch? (you can select more than one)
7.Do you watch any of our science shows on PBS Terra? (You can select more than one)
8.What about any of these recent Terra series? (You can select more than one)
9.Do you watch any of our humanities shows on PBS Storied? (You can select more than one)
10.Do you watch any of our history shows on PBS Origins? (You can select more than one)
11.Did you watch any of our recent documentary series on PBS Voices? If so, which?
12.Of all our current shows, which is your favorite?
13.For about how long have you been watching PBS Digital Studios on YouTube? Best guess is fine!
The next few questions ask about your interests on YouTube, as well as potential show ideas.
14.This question is about your online video preferences. Do any of these statements apply to you? (Check any that apply)
15.STEM-fans, which of these topics would you like us to cover in our current or future series? (you can select more than one
16.History buffs, which topics would you like to see us cover in current or future PBS shows? (Select as many as you like)
17.We're developing new content for our documentary channel, PBS Voices. Which of these concepts would you be most interested in? (you can select more than one)
18.Which of these specific show ideas would you be interested in watching? You can pick more than one.
19.Which of these STEM show ideas would you be interested in watching? You can pick more than one.
20.What are some of your favorite YouTube channels besides ours? We'll leave spaces for up to 5, but you can put as few as you like. (Just the names please!)
21.Besides educational content, what other kinds of topics do you watch on YouTube?
22.Are any of these accessibility features you would use?
Next, we have a few questions related to financial support. A timely topic at PBS!

As a reminder, you can SKIP any question.
23.Do you donate to U.S. public media in any way? If so, how? (you can select more than one)
24.If you do support public media financially, what is your main reason (or reasons) why? If not, you can skip this question.
25.If you do NOT currently support public media financially, is it for any of these reasons? (you can select more than one)
26.Do you support any content creators on any of these platforms?
27.About how many creators do you currently support financially on an ongoing basis?
28.If you said yes to the previous question, about how much would you say you spend per month in support per creator. (Average is fine, we're just trying to get a sense)
29.Would you be interested in becoming a patron of any of our shows that don't currently have Patreon/memberships if we got the incentives right? If so, which shows?
30.Which of these perks would you consider becoming a patron for?
31.Are you interested in merch from PBS or any of our shows? If so, what show, and what items?
32.Have you ever taken an action based on your experience watching a PBS Digital Studios show? We love hearing how we've impacted our viewers, so if so please share!
33.Open ended question. Anything else you'd like to tell us? Feedback, suggestions?
PBS is committed to representing the diversity of the American public, and with that in mind we have additional demographic questions that help us understand the makeup of our audience so we can better serve it. As before, these questions are all optional. If you'd prefer to skip to the end, feel free!
34.Are you a parent or caregiver?
35.If you are a parent or caregiver, do you ever watch our videos with your kids?
36.Do you speak Spanish?
37.Are you a person living with a disability?
38.Do you identify as a member of the LGBTQIA+ community?
39.What is your military status?
Current Progress,
0 of 39 answered
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