Improving Customer Experience Survey

Question Title

* 1. Let us get to know you.

First Name

Last Name

Company

Title

Question Title

* 2. When did you place your last order with DLC?

Within the last 4 weeks

Between 1 - 6 months ago

More than 6 months ago

Never

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* 3. If you answered Never - What has prevented you from trying DLC for your projects?

I have never heard of DLC

I am not familiar enough with the product variety to suggest it to my customers

I have a strong relationship with my current suppliers

I do not have a favorable opinion of DLC

DLC is too expensive

I only apply solutions with off the shelf products

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* 4. Do you have awareness to DLC? Please indicate below where you became aware of DLC (Select all that apply):

Email Blasts

Company Website

Industry Website

Tradeshow

Direct Mail

DLC Representative

No Awareness

Other (please specify)

Question Title

* 5. How would you describe your experience in working with DLC?

Excellent

Good

Average

Poor

Not Applicable

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* 6. How would you compare DLC to other suppliers?

Superior to what is available in the market

About the same as what is available in the market

Not as compelling as what is available elsewhere in the market

Not Applicable

Question Title

* 7. Please select the ONE word that you most associate with the DLC brand:

Consultative

Custom Capabilities

Small

Fast

Collaborative

Complex

Limited Selection

Variety

High Quality

Innovative

Full-Service

Unreliable

Progressive

Easy to Work with

Long Lead Times

Experience

Expensive

Question Title

* 8. Please select ALL of the words that you associate with the DLC brand:

Consultative

Custom Capabilities

Small

Fast

Collaborative

Complex

Limited Selection

Variety

High Quality

Innovative

Full-Service

Unreliable

Progressive

Easy to Work With

Long Lead Times

Experience

Expensive

Question Title

* 9. How often do you use face to face meetings to interact with your clients?

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 10. How often do you use phone calls to interact with your clients?

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 11. How often do you use texts to interact with your clients?

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 12. How often do you use email to interact with your clients?

100%

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

* 13. What tools do you use most often to present project ideas to your clients? (Please select 2)

Virtual Mockups

Mockups or Samples

Flyers

Case Studies

Web Links

Email Ideas

Product Videos

Other (please specify)

Question Title

* 14. Where do you go most often to research product ideas?

Industry Publications

Case Studies

Lighting Company Websites

Design Blogs

Google or other search engine

Other (please specify)

Question Title

* 15. How important is the availability of the following services in order for you to do business with a supplier?

	Not Important	Somewhat Important	Fairly Important	Extremely Important
Rush - Delivery, Fast	Rush - Delivery, Fast Not Important	Rush - Delivery, Fast Somewhat Important	Rush - Delivery, Fast Fairly Important	Rush - Delivery, Fast Extremely Important
Design Ideas	Design Ideas Not Important	Design Ideas Somewhat Important	Design Ideas Fairly Important	Design Ideas Extremely Important
Problem Solving / Expertise	Problem Solving / Expertise Not Important	Problem Solving / Expertise Somewhat Important	Problem Solving / Expertise Fairly Important	Problem Solving / Expertise Extremely Important
Marketing Tools	Marketing Tools Not Important	Marketing Tools Somewhat Important	Marketing Tools Fairly Important	Marketing Tools Extremely Important
Free Mock-ups	Free Mock-ups Not Important	Free Mock-ups Somewhat Important	Free Mock-ups Fairly Important	Free Mock-ups Extremely Important

Question Title

* 16. What are the market segments that you purchase lighting for? (Select all that apply)

Retail Fixtures

Retail Architecture

Signage

Hard Surface

Hospitality

Airport

Banks

Other (please specify)

Question Title

* 17. What is the most important attribute in a LED lighting solution? (Place rank in order)

Quality

Speed

Consistency - order to order

Customization

Price

New Products

Collaboration

Question Title

* 18. What products do you think of when you are considering DLC for a project? (Select all that apply)

LumiSheet - Original 8 mm LED Light Panel

LumiFit - 4 mm LED Light Panel

LumiSheet Flex - 2 mm Flexible LED Light Panel

LumiCurtain - Lightweight LED Backlighting

LED Light Bars

LED Light Boxes

Dimmers and Controllers

Other (please specify)

Question Title

* 19. What NEW products do you have awareness of from DLC? (Select all that apply)

LumiSheet Flex - 2 mm Flexible LED Light Panel

Ultra Thin Fabric Frame

Ultra Thin Snap Frame

None

Question Title

* 1. Let us get to know you.

Question Title

* 2. When did you place your last order with DLC?

Question Title

* 3. If you answered Never - What has prevented you from trying DLC for your projects?

Question Title

* 4. Do you have awareness to DLC? Please indicate below where you became aware of DLC (Select all that apply):

Question Title

* 5. How would you describe your experience in working with DLC?

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* 6. How would you compare DLC to other suppliers?

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* 7. Please select the ONE word that you most associate with the DLC brand:

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* 8. Please select ALL of the words that you associate with the DLC brand:

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* 9. How often do you use face to face meetings to interact with your clients?

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* 10. How often do you use phone calls to interact with your clients?

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* 11. How often do you use texts to interact with your clients?

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* 12. How often do you use email to interact with your clients?

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* 13. What tools do you use most often to present project ideas to your clients? (Please select 2)

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* 14. Where do you go most often to research product ideas?

Question Title

* 15. How important is the availability of the following services in order for you to do business with a supplier?

Question Title

* 16. What are the market segments that you purchase lighting for? (Select all that apply)

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* 17. What is the most important attribute in a LED lighting solution? (Place rank in order)

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* 18. What products do you think of when you are considering DLC for a project? (Select all that apply)

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* 19. What NEW products do you have awareness of from DLC? (Select all that apply)

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* 20. Please provide any other information you'd like to share.