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We are beginning to see the launch of social media campaigns and mobile apps designed to support patients by increasing disease awareness and improving medication adherence. Some of the more innovative approaches are incorporating gaming technology that provides incentives, reward points, and discounts. The question is: Are SMAGs (social, mobile, and/or games) effective in improving medication adherence? Or is all this just a new-fangled way of reminding patients to take their medicine?

This survey is designed to inform the discussion on the pros and cons of how these new technologies drive patient engagement and what value they have in solving the long-standing medication adherence “problem.”

Please take a few minutes to tell us YOUR opinion.

Results of this survey may be summarized in Pharma Marketing News. After you complete the survey, you will be able to see the summary yourself. No comments or other identifying information is included in the summary.

Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally.

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