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Are You Y-Lingual?
Visit Us at the 2012 F&I Summit
Booth 701
1.
The following best describes what I consider Gen-Y:
Early 20's
Teenager
Early 30's
Mid-20's
2.
I find that Gen Y employees are:
Difficult to motivate
Highly productive
No different than my other employees
Work best in teams
3.
I am:
As savvy as Gen Y in social media
Somewhat knowledgeable in social media
Not at all knowledgeable in social media
Would like to become savvy in social media
4.
The social media resource I use the most is:
Facebook
Google+
LinkedIn
None of the above
5.
As I plan my business:
Baby Boomers are the central focus of my marketing dollars
Gen Y is the central focus of my marketing dollars
Males in general are my best target
I don't attempt to target any particular audience
6.
Currently, my customer base is approximately:
10% Gen Y
20% Gen Y
30% or greater Gen Y
I don't know
7.
With Gen Y becoming the dominant generation in the U.S., I feel:
Confident in our nation's future
Somewhat concerned about our nation's future
Extremely concerned about our nation's future
Indifferent
8.
Select the three attributes that you feel best characterize Gen Y:
Environmentally-focused
Over-engaged with technology
Display a sense of entitlement
Are change agents for a better future