Product Management Core Competencies, Knowledge and Skills define what is required to execute at a world class level. Consider your knowledge and skills for each element, the quality of your output, as well as how consistently you utilize the skills on a daily basis and select a rating.  

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* 1. Your name?

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* 2. Your company name?

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* 3. Your job title?

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* 4. Your email address?

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* 5. Product lines effectively managed and rationalized to improve profitability.

  Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results Minimal knowledge of skill, sporadic utilization with unpredictable results No knowledge of skill N/A
Knowledge of P&L Accounting, fluent in all aspects of cost, revenue and margin; understand which levers have the biggest impact on profitability
In depth knowledge and application of product life cycle management processes and product obsolescence planning.

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* 6. Competition is understood, and product line plans are developed and executed to gain sustainable differentiated competitive advantage

  Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results Minimal knowledge of skill, sporadic utilization with unpredictable results No knowledge of skill N/A
Conducts in depth competitive product analysis, drives competitive benchmarking, develops product line plans with robust product positioning.

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* 7. Customer needs are well understood, as well as key market trends that will impact future needs

  Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results Minimal knowledge of skill, sporadic utilization with unpredictable results No knowledge of skill N/A
Competent in market research techniques, including VOC interviewing and language processing methodologies.

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* 8. Customers perceive price/performance ratio to be the best in the market.

  Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results Minimal knowledge of skill, sporadic utilization with unpredictable results No knowledge of skill N/A
Market segmentation is well understood, including values drivers by market segment
Different pricing methodologies understood and applied effectively for all product lines.

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* 9. Effective product line strategy developed, communicated, implemented with sales, manufacturing, and R&D; financial objectives met.

  Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results Minimal knowledge of skill, sporadic utilization with unpredictable results No knowledge of skill N/A
Market and business analysis skills that permit effective positioning of the BU/Division in its marketplace; skilled in development of market models, pricing strategy.

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* 10. 3-5 year Product and Market Roadmaps identify and drive new product development opportunity through the Stage Gate process. 

  Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results Minimal knowledge of skill, sporadic utilization with unpredictable results No knowledge of skill N/A
Conducts market research to identify trends that will impact their product portfolio
Can develop a comprehensive business case with a cross functional team to get new product ideas into the PDP pipeline

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* 11. New Product Vitality (annual revenues from newly launched products) > 15%, or, meets or exceeds company average

  Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results Minimal knowledge of skill, sporadic utilization with unpredictable results No knowledge of skill N/A
Balanced portfolio management results in majority of development resources focused on new product/new platform development.
Business cases are comprehensive with a robust risk mitigation plan built in, assumptions are well documented with sources, financial projections incorporate sensitivity analysis, and results consistently meet original projections.
Cannibalization of existing product lines from new product introductions is proactively managed, and the net impact on revenues, margins, and profitability is built into the business case.
Market needs are well understood, new product launch timing is ahead of competitors and new product time to volume goals are met.

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* 12. New product launches are recognized as major contributor to the financial performance of the company

  Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results Minimal knowledge of skill, sporadic utilization with unpredictable results No knowledge of skill N/A
Thoroughly understands target market and customers, as well as Global Product Launch process
New product sales, margins and time to volume meet original business case projections

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* 13. Market share leadership achieved for target market segments.

  Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results Minimal knowledge of skill, sporadic utilization with unpredictable results No knowledge of skill N/A
Ability to effectively develop global and local strategies; ability to identify and respond to emerging market trends.

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* 14. Strong working relationships have been developed with geographical sales groups, manufacturing, R&D, Customer Service and Field Service

  Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results Minimal knowledge of skill, sporadic utilization with unpredictable results No knowledge of skill N/A
Ability to influence stakeholders and work effectively in cross functional cross cultural environment.

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* 15. Program teams are focused and motivated to deliver business goals to budget and schedule

  Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results Minimal knowledge of skill, sporadic utilization with unpredictable results No knowledge of skill N/A
Strong leadership characteristics and skills; ability to communicate customer/market needs and motivate team to achieves program goals.
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