Product Management Self-Assessment Survey

Product Management Core Competencies, Knowledge and Skills define what is required to execute at a world class level. Consider your knowledge and skills for each element, the quality of your output, as well as how consistently you utilize the skills on a daily basis and select a rating.

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* 1. Your name?

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* 2. Your company name?

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* 3. Your job title?

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* 4. Your email address?

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* 5. Product lines effectively managed and rationalized to improve profitability.

	Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Minimal knowledge of skill, sporadic utilization with unpredictable results	No knowledge of skill	N/A
Knowledge of P&L Accounting, fluent in all aspects of cost, revenue and margin; understand which levers have the biggest impact on profitability	Knowledge of P&L Accounting, fluent in all aspects of cost, revenue and margin; understand which levers have the biggest impact on profitability Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Knowledge of P&L Accounting, fluent in all aspects of cost, revenue and margin; understand which levers have the biggest impact on profitability Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Knowledge of P&L Accounting, fluent in all aspects of cost, revenue and margin; understand which levers have the biggest impact on profitability Minimal knowledge of skill, sporadic utilization with unpredictable results	Knowledge of P&L Accounting, fluent in all aspects of cost, revenue and margin; understand which levers have the biggest impact on profitability No knowledge of skill	Knowledge of P&L Accounting, fluent in all aspects of cost, revenue and margin; understand which levers have the biggest impact on profitability N/A
In depth knowledge and application of product life cycle management processes and product obsolescence planning.	In depth knowledge and application of product life cycle management processes and product obsolescence planning. Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	In depth knowledge and application of product life cycle management processes and product obsolescence planning. Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	In depth knowledge and application of product life cycle management processes and product obsolescence planning. Minimal knowledge of skill, sporadic utilization with unpredictable results	In depth knowledge and application of product life cycle management processes and product obsolescence planning. No knowledge of skill	In depth knowledge and application of product life cycle management processes and product obsolescence planning. N/A

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* 6. Competition is understood, and product line plans are developed and executed to gain sustainable differentiated competitive advantage

	Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Minimal knowledge of skill, sporadic utilization with unpredictable results	No knowledge of skill	N/A
Conducts in depth competitive product analysis, drives competitive benchmarking, develops product line plans with robust product positioning.	Conducts in depth competitive product analysis, drives competitive benchmarking, develops product line plans with robust product positioning. Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Conducts in depth competitive product analysis, drives competitive benchmarking, develops product line plans with robust product positioning. Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Conducts in depth competitive product analysis, drives competitive benchmarking, develops product line plans with robust product positioning. Minimal knowledge of skill, sporadic utilization with unpredictable results	Conducts in depth competitive product analysis, drives competitive benchmarking, develops product line plans with robust product positioning. No knowledge of skill	Conducts in depth competitive product analysis, drives competitive benchmarking, develops product line plans with robust product positioning. N/A

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* 7. Customer needs are well understood, as well as key market trends that will impact future needs

	Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Minimal knowledge of skill, sporadic utilization with unpredictable results	No knowledge of skill	N/A
Competent in market research techniques, including VOC interviewing and language processing methodologies.	Competent in market research techniques, including VOC interviewing and language processing methodologies. Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Competent in market research techniques, including VOC interviewing and language processing methodologies. Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Competent in market research techniques, including VOC interviewing and language processing methodologies. Minimal knowledge of skill, sporadic utilization with unpredictable results	Competent in market research techniques, including VOC interviewing and language processing methodologies. No knowledge of skill	Competent in market research techniques, including VOC interviewing and language processing methodologies. N/A

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* 8. Customers perceive price/performance ratio to be the best in the market.

	Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Minimal knowledge of skill, sporadic utilization with unpredictable results	No knowledge of skill	N/A
Market segmentation is well understood, including values drivers by market segment	Market segmentation is well understood, including values drivers by market segment Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Market segmentation is well understood, including values drivers by market segment Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Market segmentation is well understood, including values drivers by market segment Minimal knowledge of skill, sporadic utilization with unpredictable results	Market segmentation is well understood, including values drivers by market segment No knowledge of skill	Market segmentation is well understood, including values drivers by market segment N/A
Different pricing methodologies understood and applied effectively for all product lines.	Different pricing methodologies understood and applied effectively for all product lines. Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Different pricing methodologies understood and applied effectively for all product lines. Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Different pricing methodologies understood and applied effectively for all product lines. Minimal knowledge of skill, sporadic utilization with unpredictable results	Different pricing methodologies understood and applied effectively for all product lines. No knowledge of skill	Different pricing methodologies understood and applied effectively for all product lines. N/A

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* 9. Effective product line strategy developed, communicated, implemented with sales, manufacturing, and R&D; financial objectives met.

	Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Minimal knowledge of skill, sporadic utilization with unpredictable results	No knowledge of skill	N/A
Market and business analysis skills that permit effective positioning of the BU/Division in its marketplace; skilled in development of market models, pricing strategy.	Market and business analysis skills that permit effective positioning of the BU/Division in its marketplace; skilled in development of market models, pricing strategy. Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Market and business analysis skills that permit effective positioning of the BU/Division in its marketplace; skilled in development of market models, pricing strategy. Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Market and business analysis skills that permit effective positioning of the BU/Division in its marketplace; skilled in development of market models, pricing strategy. Minimal knowledge of skill, sporadic utilization with unpredictable results	Market and business analysis skills that permit effective positioning of the BU/Division in its marketplace; skilled in development of market models, pricing strategy. No knowledge of skill	Market and business analysis skills that permit effective positioning of the BU/Division in its marketplace; skilled in development of market models, pricing strategy. N/A

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* 10. 3-5 year Product and Market Roadmaps identify and drive new product development opportunity through the Stage Gate process.

	Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Minimal knowledge of skill, sporadic utilization with unpredictable results	No knowledge of skill	N/A
Conducts market research to identify trends that will impact their product portfolio	Conducts market research to identify trends that will impact their product portfolio Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Conducts market research to identify trends that will impact their product portfolio Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Conducts market research to identify trends that will impact their product portfolio Minimal knowledge of skill, sporadic utilization with unpredictable results	Conducts market research to identify trends that will impact their product portfolio No knowledge of skill	Conducts market research to identify trends that will impact their product portfolio N/A
Can develop a comprehensive business case with a cross functional team to get new product ideas into the PDP pipeline	Can develop a comprehensive business case with a cross functional team to get new product ideas into the PDP pipeline Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Can develop a comprehensive business case with a cross functional team to get new product ideas into the PDP pipeline Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Can develop a comprehensive business case with a cross functional team to get new product ideas into the PDP pipeline Minimal knowledge of skill, sporadic utilization with unpredictable results	Can develop a comprehensive business case with a cross functional team to get new product ideas into the PDP pipeline No knowledge of skill	Can develop a comprehensive business case with a cross functional team to get new product ideas into the PDP pipeline N/A

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* 11. New Product Vitality (annual revenues from newly launched products) > 15%, or, meets or exceeds company average

	Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Minimal knowledge of skill, sporadic utilization with unpredictable results	No knowledge of skill	N/A
Balanced portfolio management results in majority of development resources focused on new product/new platform development.	Balanced portfolio management results in majority of development resources focused on new product/new platform development. Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Balanced portfolio management results in majority of development resources focused on new product/new platform development. Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Balanced portfolio management results in majority of development resources focused on new product/new platform development. Minimal knowledge of skill, sporadic utilization with unpredictable results	Balanced portfolio management results in majority of development resources focused on new product/new platform development. No knowledge of skill	Balanced portfolio management results in majority of development resources focused on new product/new platform development. N/A
Business cases are comprehensive with a robust risk mitigation plan built in, assumptions are well documented with sources, financial projections incorporate sensitivity analysis, and results consistently meet original projections.	Business cases are comprehensive with a robust risk mitigation plan built in, assumptions are well documented with sources, financial projections incorporate sensitivity analysis, and results consistently meet original projections. Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Business cases are comprehensive with a robust risk mitigation plan built in, assumptions are well documented with sources, financial projections incorporate sensitivity analysis, and results consistently meet original projections. Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Business cases are comprehensive with a robust risk mitigation plan built in, assumptions are well documented with sources, financial projections incorporate sensitivity analysis, and results consistently meet original projections. Minimal knowledge of skill, sporadic utilization with unpredictable results	Business cases are comprehensive with a robust risk mitigation plan built in, assumptions are well documented with sources, financial projections incorporate sensitivity analysis, and results consistently meet original projections. No knowledge of skill	Business cases are comprehensive with a robust risk mitigation plan built in, assumptions are well documented with sources, financial projections incorporate sensitivity analysis, and results consistently meet original projections. N/A
Cannibalization of existing product lines from new product introductions is proactively managed, and the net impact on revenues, margins, and profitability is built into the business case.	Cannibalization of existing product lines from new product introductions is proactively managed, and the net impact on revenues, margins, and profitability is built into the business case. Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Cannibalization of existing product lines from new product introductions is proactively managed, and the net impact on revenues, margins, and profitability is built into the business case. Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Cannibalization of existing product lines from new product introductions is proactively managed, and the net impact on revenues, margins, and profitability is built into the business case. Minimal knowledge of skill, sporadic utilization with unpredictable results	Cannibalization of existing product lines from new product introductions is proactively managed, and the net impact on revenues, margins, and profitability is built into the business case. No knowledge of skill	Cannibalization of existing product lines from new product introductions is proactively managed, and the net impact on revenues, margins, and profitability is built into the business case. N/A
Market needs are well understood, new product launch timing is ahead of competitors and new product time to volume goals are met.	Market needs are well understood, new product launch timing is ahead of competitors and new product time to volume goals are met. Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Market needs are well understood, new product launch timing is ahead of competitors and new product time to volume goals are met. Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Market needs are well understood, new product launch timing is ahead of competitors and new product time to volume goals are met. Minimal knowledge of skill, sporadic utilization with unpredictable results	Market needs are well understood, new product launch timing is ahead of competitors and new product time to volume goals are met. No knowledge of skill	Market needs are well understood, new product launch timing is ahead of competitors and new product time to volume goals are met. N/A

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* 12. New product launches are recognized as major contributor to the financial performance of the company

	Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Minimal knowledge of skill, sporadic utilization with unpredictable results	No knowledge of skill	N/A
Thoroughly understands target market and customers, as well as Global Product Launch process	Thoroughly understands target market and customers, as well as Global Product Launch process Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Thoroughly understands target market and customers, as well as Global Product Launch process Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Thoroughly understands target market and customers, as well as Global Product Launch process Minimal knowledge of skill, sporadic utilization with unpredictable results	Thoroughly understands target market and customers, as well as Global Product Launch process No knowledge of skill	Thoroughly understands target market and customers, as well as Global Product Launch process N/A
New product sales, margins and time to volume meet original business case projections	New product sales, margins and time to volume meet original business case projections Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	New product sales, margins and time to volume meet original business case projections Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	New product sales, margins and time to volume meet original business case projections Minimal knowledge of skill, sporadic utilization with unpredictable results	New product sales, margins and time to volume meet original business case projections No knowledge of skill	New product sales, margins and time to volume meet original business case projections N/A

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* 13. Market share leadership achieved for target market segments.

	Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Minimal knowledge of skill, sporadic utilization with unpredictable results	No knowledge of skill	N/A
Ability to effectively develop global and local strategies; ability to identify and respond to emerging market trends.	Ability to effectively develop global and local strategies; ability to identify and respond to emerging market trends. Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Ability to effectively develop global and local strategies; ability to identify and respond to emerging market trends. Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Ability to effectively develop global and local strategies; ability to identify and respond to emerging market trends. Minimal knowledge of skill, sporadic utilization with unpredictable results	Ability to effectively develop global and local strategies; ability to identify and respond to emerging market trends. No knowledge of skill	Ability to effectively develop global and local strategies; ability to identify and respond to emerging market trends. N/A

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* 14. Strong working relationships have been developed with geographical sales groups, manufacturing, R&D, Customer Service and Field Service

	Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Minimal knowledge of skill, sporadic utilization with unpredictable results	No knowledge of skill	N/A
Ability to influence stakeholders and work effectively in cross functional cross cultural environment.	Ability to influence stakeholders and work effectively in cross functional cross cultural environment. Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Ability to influence stakeholders and work effectively in cross functional cross cultural environment. Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Ability to influence stakeholders and work effectively in cross functional cross cultural environment. Minimal knowledge of skill, sporadic utilization with unpredictable results	Ability to influence stakeholders and work effectively in cross functional cross cultural environment. No knowledge of skill	Ability to influence stakeholders and work effectively in cross functional cross cultural environment. N/A

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* 15. Program teams are focused and motivated to deliver business goals to budget and schedule

	Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Minimal knowledge of skill, sporadic utilization with unpredictable results	No knowledge of skill	N/A
Strong leadership characteristics and skills; ability to communicate customer/market needs and motivate team to achieves program goals.	Strong leadership characteristics and skills; ability to communicate customer/market needs and motivate team to achieves program goals. Demonstrated mastery of skill; consistently utilized in daily job duties, high quality results	Strong leadership characteristics and skills; ability to communicate customer/market needs and motivate team to achieves program goals. Basic knowledge of skill, inconsistent utilization across business processes, sub-optimal results	Strong leadership characteristics and skills; ability to communicate customer/market needs and motivate team to achieves program goals. Minimal knowledge of skill, sporadic utilization with unpredictable results	Strong leadership characteristics and skills; ability to communicate customer/market needs and motivate team to achieves program goals. No knowledge of skill	Strong leadership characteristics and skills; ability to communicate customer/market needs and motivate team to achieves program goals. N/A