The ACLU of Indiana is expanding and formalizing its business advocacy initiative as the Indiana Business Network (IBN). IBN is a resource designed to help business leaders stay informed about civic and civil liberties issues affecting Indiana’s workforce, economy, and communities.

Through interviews and research with Indiana business leaders, we learned that many professionals want clear, business-relevant information and practical guidance on civic issues, but they also want engagement and advocacy opportunities that feel credible, flexible, and appropriate for their roles. IBN is envisioned as a trusted source of reliable information, tools, and peer connection that allows business representatives to learn, connect, and engage in advocacy at their own comfort level.

We are currently testing two potential visual brand directions and messaging approaches for this initiative. Your feedback will help ensure the final brand feels credible, clear, and relevant to Indiana’s business community.

This survey should take about 10 minutes to complete. Thank you for your time and thoughtful feedback.

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* 2. Which best describes your role?

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* 3. Which of the above logo options best represents the tone and purpose of the Indiana Business Network?

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* 4. Why did you choose this option?

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* 5.
Which of these words best describe how logo A feels to you? Select all that apply.

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* 6.
Which of these words best describe how logo B feels to you? Select all that apply.

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* 7. Which logo concept feels most appropriate for a network designed to support Indiana business leaders navigating civic issues and looking for ways to advocate at their comfort level?

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* 8. What tone should the Indiana Business Network brand communicate most strongly? (Choose up to two)

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* 9. The current tagline being considered is:
“Helping Hoosier businesses navigate civic issues with confidence.”
How well does this tagline describe the purpose of the Indiana Business Network?

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* 10. The current tagline being considered is:
“Helping Hoosier businesses navigate civic issues with confidence.”
What words or reactions come to mind when you read this tagline?

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* 11. Which of the following messaging approaches feels most compelling for the initiative?

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* 12. How clearly does this description communicate the purpose of the initiative?

The Indiana Business Network is a learning community and resource hub that provides business-relevant insight, tools, and peer connection to help the Indiana business community better understand civic issues and engage in advocacy efforts at their own comfort level.

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* 13. Which of the following benefits would be most valuable to you or your
organization? Rank from most to least valuable:

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* 14. Are there other benefits not listed that would be valuable to your organization?

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* 15. Some versions of the initiative use the term “Hoosier” to reflect a strong
connection to Indiana’s identity and community. How appropriate does the word “Hoosier” feel in this context?

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* 16. What associations or reactions do you have to the word “Hoosier” in a
professional or business context?

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* 17. Which naming approach feels more natural to you?

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* 18. Overall, how well do the branding directions you’ve seen reflect the goals of the Indiana Business Network?

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* 19. If you could describe the Indiana Business Network brand in one word or
sentence, what would it be?

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* 20. Any additional feedback about the branding, messaging, or name?

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