Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. NZ Mountain Biker Reader Survey Question Title * 1. Do you identify as: Male Female OK Question Title * 2. What is your age? Under 18 18-24 25-34 35-44 45-54 55-64 65+ OK Question Title * 3. What is your total household income? Less than $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $150,000 $150,000+ OK Question Title * 4. How long have you been reading NZ Mountain Biker? Less than 1 year 1 - 2 years 2 - 3 years More than 3 years OK Question Title * 5. How long do you spend reading NZ Mountain Biker? Less than 1 hours 1 - 2 hours 2 - 3 hours More than 3 hours OK Question Title * 6. How many other people read your copy of NZMTBR? None 1 2 3 4 5 or more OK Question Title * 7. The following topics are covered in NZMTBR. Please rank them. Not Important Neutral Important Very Important Trail Debris Trail Debris Not Important Trail Debris Neutral Trail Debris Important Trail Debris Very Important Gallery Gallery Not Important Gallery Neutral Gallery Important Gallery Very Important Bike Reviews Bike Reviews Not Important Bike Reviews Neutral Bike Reviews Important Bike Reviews Very Important Product Reviews Product Reviews Not Important Product Reviews Neutral Product Reviews Important Product Reviews Very Important Shop Window Shop Window Not Important Shop Window Neutral Shop Window Important Shop Window Very Important Ride Stories Ride Stories Not Important Ride Stories Neutral Ride Stories Important Ride Stories Very Important Rider Profiles Rider Profiles Not Important Rider Profiles Neutral Rider Profiles Important Rider Profiles Very Important Behind-the-Scenes stories Behind-the-Scenes stories Not Important Behind-the-Scenes stories Neutral Behind-the-Scenes stories Important Behind-the-Scenes stories Very Important Interviews Interviews Not Important Interviews Neutral Interviews Important Interviews Very Important Event Coverage Event Coverage Not Important Event Coverage Neutral Event Coverage Important Event Coverage Very Important Trail Builder Trail Builder Not Important Trail Builder Neutral Trail Builder Important Trail Builder Very Important Events Events Not Important Events Neutral Events Important Events Very Important Skills Skills Not Important Skills Neutral Skills Important Skills Very Important The Kitchen The Kitchen Not Important The Kitchen Neutral The Kitchen Important The Kitchen Very Important OK Question Title * 8. What content would you like to see in NZMTBR? Less The Same More Bike Reviews Bike Reviews Less Bike Reviews The Same Bike Reviews More Product Reviews Product Reviews Less Product Reviews The Same Product Reviews More Ride Stories Ride Stories Less Ride Stories The Same Ride Stories More Rider Profiles Rider Profiles Less Rider Profiles The Same Rider Profiles More Interviews with Industry Members Interviews with Industry Members Less Interviews with Industry Members The Same Interviews with Industry Members More Industry Behind-The-Scenes Industry Behind-The-Scenes Less Industry Behind-The-Scenes The Same Industry Behind-The-Scenes More Event Coverage Event Coverage Less Event Coverage The Same Event Coverage More Bike Build Stories Bike Build Stories Less Bike Build Stories The Same Bike Build Stories More Tech How-To Columns Tech How-To Columns Less Tech How-To Columns The Same Tech How-To Columns More How-To Ride Columns How-To Ride Columns Less How-To Ride Columns The Same How-To Ride Columns More OK Question Title * 9. Which of the following actions, if any, have you taken after reading an issue of NZMTBR? Select multiple if applicable. Visited a website of product or service Purchased a product or service in a shop Went to a shop for more information Purchased product or service online Used information from a review or impression piece to influence a purchase Contacted someone for more information on a product or service OK Question Title * 10. How much travel does your mountain bike have? Select multiple if you own more than one bike. Less than 100mm 100mm - 130mm 130mm - 150mm More than 150mm OK Question Title * 11. What would you classify as the main type of riding you do? Cross Country Trail Riding All Mountain/Enduro Downhill Other (please specify) OK Question Title * 12. How long have you been mountain biking? Less than 1 year 1 - 2 years 2 - 3 years 3+ years OK Question Title * 13. What other platforms do you use to consume mountain biking content? Select multiple if applicable. Instagram Facebook Websites Youtube/Vimeo etc Other (please specify) OK Question Title * 14. When do you intend on purchasing your next bike? In less than 6 months In 6 - 12 months 1 - 2 years 2+ years OK Question Title * 15. How much do you intend on spending on your next bike? $2,000 or less $2,000 - $4,000 $4,000 - $8,000 $8,000+ OK Question Title * 16. How much do you spend on parts and accessories per annum? $500 or less $500 - $1,000 $1,000 - $2,000 $2,000+ OK Question Title * 17. Where do you make the majority of your mountain biking related purchases? Local Bike Shop/Retail Store Online Second-Hand Marketplaces OK Question Title * 18. What can we do better? OK Question Title * 19. Is there anything we don't currently offer that you would like to see? OK Question Title * 20. Any other feedback? OK NEXT