Exit this survey Cross-Channel Checkup Survey Question Title * 1. Do you define your retail strategy as Cross-Channel (making every effort to ensure seamless interactions/transaction in all available channels to promote engagement with your brand)? Yes No No, but we are working toward a cross-channel strategy Question Title * 2. Which channels do you currently operate in? (check all that apply) Brick-and-mortar store Online – company web site Online – social media communication via Facebook, blogs, etc. Online – social commerce site Mobile web site/Mobile App Call Center Catalog Wholesaler/Distributor Other (please specify) Question Title * 3. Please rank the channels in order of annual revenue (Rank 1-8, 1 indicating the greatest revenue) 1 2 3 4 5 6 7 8 Brick-and-mortar store Brick-and-mortar store 1 Brick-and-mortar store 2 Brick-and-mortar store 3 Brick-and-mortar store 4 Brick-and-mortar store 5 Brick-and-mortar store 6 Brick-and-mortar store 7 Brick-and-mortar store 8 Online – company web site Online – company web site 1 Online – company web site 2 Online – company web site 3 Online – company web site 4 Online – company web site 5 Online – company web site 6 Online – company web site 7 Online – company web site 8 Online – social commerce site Online – social commerce site 1 Online – social commerce site 2 Online – social commerce site 3 Online – social commerce site 4 Online – social commerce site 5 Online – social commerce site 6 Online – social commerce site 7 Online – social commerce site 8 Mobile web site – commerce-enabled Mobile web site – commerce-enabled 1 Mobile web site – commerce-enabled 2 Mobile web site – commerce-enabled 3 Mobile web site – commerce-enabled 4 Mobile web site – commerce-enabled 5 Mobile web site – commerce-enabled 6 Mobile web site – commerce-enabled 7 Mobile web site – commerce-enabled 8 Mobile web site – not commerce-enabled Mobile web site – not commerce-enabled 1 Mobile web site – not commerce-enabled 2 Mobile web site – not commerce-enabled 3 Mobile web site – not commerce-enabled 4 Mobile web site – not commerce-enabled 5 Mobile web site – not commerce-enabled 6 Mobile web site – not commerce-enabled 7 Mobile web site – not commerce-enabled 8 Call Center Call Center 1 Call Center 2 Call Center 3 Call Center 4 Call Center 5 Call Center 6 Call Center 7 Call Center 8 Catalog Catalog 1 Catalog 2 Catalog 3 Catalog 4 Catalog 5 Catalog 6 Catalog 7 Catalog 8 Wholesaler/Distributor Wholesaler/Distributor 1 Wholesaler/Distributor 2 Wholesaler/Distributor 3 Wholesaler/Distributor 4 Wholesaler/Distributor 5 Wholesaler/Distributor 6 Wholesaler/Distributor 7 Wholesaler/Distributor 8 Question Title * 4. Please indicate if the following channels have increased in annual revenue, decreased or stayed the same in the last 18 months (check one box for each entry) Increased 1-10% Increased 10-20% Increased More Than 20% Decreased Flat Brick-and-mortar store Brick-and-mortar store Increased 1-10% Brick-and-mortar store Increased 10-20% Brick-and-mortar store Increased More Than 20% Brick-and-mortar store Decreased Brick-and-mortar store Flat Online – company web site Online – company web site Increased 1-10% Online – company web site Increased 10-20% Online – company web site Increased More Than 20% Online – company web site Decreased Online – company web site Flat Online – social commerce site Online – social commerce site Increased 1-10% Online – social commerce site Increased 10-20% Online – social commerce site Increased More Than 20% Online – social commerce site Decreased Online – social commerce site Flat Mobile web site Mobile web site Increased 1-10% Mobile web site Increased 10-20% Mobile web site Increased More Than 20% Mobile web site Decreased Mobile web site Flat Call Center Call Center Increased 1-10% Call Center Increased 10-20% Call Center Increased More Than 20% Call Center Decreased Call Center Flat Catalog Catalog Increased 1-10% Catalog Increased 10-20% Catalog Increased More Than 20% Catalog Decreased Catalog Flat Wholesaler/Distributor Wholesaler/Distributor Increased 1-10% Wholesaler/Distributor Increased 10-20% Wholesaler/Distributor Increased More Than 20% Wholesaler/Distributor Decreased Wholesaler/Distributor Flat Other (please specify) Question Title * 5. Do you measure the profitability of your customers? Yes No No, but plan to Next