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Cross-Channel Checkup Survey
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1.
Do you define your retail strategy as Cross-Channel (making every effort to ensure seamless interactions/transaction in all available channels to promote engagement with your brand)?
(Required.)
Yes
No
No, but we are working toward a cross-channel strategy
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2.
Which channels do you currently operate in? (check all that apply)
(Required.)
Brick-and-mortar store
Online – company web site
Online – social media communication via Facebook, blogs, etc.
Online – social commerce site
Mobile web site/Mobile App
Call Center
Catalog
Wholesaler/Distributor
Other (please specify)
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3.
Please rank the channels in order of annual revenue (Rank 1-8, 1 indicating the greatest revenue)
(Required.)
1
2
3
4
5
6
7
8
Brick-and-mortar store
Online – company web site
Online – social commerce site
Mobile web site – commerce-enabled
Mobile web site – not commerce-enabled
Call Center
Catalog
Wholesaler/Distributor
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4.
Please indicate if the following channels have increased in annual revenue, decreased or stayed the same in the last 18 months (check one box for each entry)
(Required.)
Increased 1-10%
Increased 10-20%
Increased More Than 20%
Decreased
Flat
Brick-and-mortar store
Increased 1-10%
Increased 10-20%
Increased More Than 20%
Decreased
Flat
Online – company web site
Increased 1-10%
Increased 10-20%
Increased More Than 20%
Decreased
Flat
Online – social commerce site
Increased 1-10%
Increased 10-20%
Increased More Than 20%
Decreased
Flat
Mobile web site
Increased 1-10%
Increased 10-20%
Increased More Than 20%
Decreased
Flat
Call Center
Increased 1-10%
Increased 10-20%
Increased More Than 20%
Decreased
Flat
Catalog
Increased 1-10%
Increased 10-20%
Increased More Than 20%
Decreased
Flat
Wholesaler/Distributor
Increased 1-10%
Increased 10-20%
Increased More Than 20%
Decreased
Flat
Other (please specify)
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5.
Do you measure the profitability of your customers?
(Required.)
Yes
No
No, but plan to