Spirit Month Survey

Question Title

* 1. Event participation

In an average month, how many liquor store tastings does your distillery participate in?

In the month of November how many liquor store tastings did your distillery participate in?

In an average month, how many restaurant/bar promotional events does your distillery participate in?

In the month of November, how many restaurant/bar promotional events did your distillery participate in?

In the month of November did your distillery participate in any hotel package partnerships?

Did your distillery participate in Proof?

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* 2. Did you coordinate any on site (at your distillery location and/or tasting room) new product releases or events in celebration of Maryland Spirits Month? If yes, how many and which event?

# of new releases

# of onsite events

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* 3. Other than liquor store and restaurant/bar promotions, did you participate in any other off-site (not at your distiller location and/or tasting room) non-MDG coordinated events?

Yes

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* 4. Did you perceive an increase in average sales from November 2018 in comparison to November 2017 because of Maryland Spirit Month?

Yes

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* 5. If yes, what percent increase would you say you perceive your distillery experienced in sales?

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* 6. Did you perceive an increase in traction at your distillery from Maryland Spirit Month on any of the following platforms?

Social media

Website

Tasting room traffic

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* 7. If yes to tasting room traffic, what percent increase in tasting room foot traffic would you say you perceived to be from November 2018 in comparison to November 2017 due to Maryland Spirits Month?

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* 8. Which aspects of November do you believe were beneficial to your distillery?

Cross coordinated liquor store tastings

MDG coordinated spirit event (Proof)

Print material

Maryland Tourism backed marketing

Social media blasts from MDG

Social media blasts from Maryland tourism

Other (please specify)

Spirit Month Survey

Question Title

* 1. Event participation

Question Title

* 2. Did you coordinate any on site (at your distillery location and/or tasting room) new product releases or events in celebration of Maryland Spirits Month? If yes, how many and which event?

Question Title

* 3. Other than liquor store and restaurant/bar promotions, did you participate in any other off-site (not at your distiller location and/or tasting room) non-MDG coordinated events?

Question Title

* 4. Did you perceive an increase in average sales from November 2018 in comparison to November 2017 because of Maryland Spirit Month?

Question Title

* 5. If yes, what percent increase would you say you perceive your distillery experienced in sales?

Question Title

* 6. Did you perceive an increase in traction at your distillery from Maryland Spirit Month on any of the following platforms?

Question Title

* 7. If yes to tasting room traffic, what percent increase in tasting room foot traffic would you say you perceived to be from November 2018 in comparison to November 2017 due to Maryland Spirits Month?

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* 8. Which aspects of November do you believe were beneficial to your distillery?

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* 9. Are there any other strategies you recommend MDG implement to improve or bolster Maryland spirits month or bring awareness to for next year?

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* 10. Is there anything that could have been improved upon for next year?