Positive Community Norms Initiative Registration


This registration is for the 2 1/2-day Positive Community Norms Institute (PCNI) scheduled for Wednesday, March 20 - Friday, March 22. The deadline for registrations is Tuesday, March 12, at 5 PM.

This training is the start of a seven-months-long training and technical assistance initiative to build capacity for delivering PCN messaging across the state. Following the March 2019 PCNI, there will be monthly training and technical assistance events as well as direct access to coaching from experts in PCN and community assessment.

The PCNI is a free training sponsored by the Washington Traffic Safety Commission. The Montana Institute, a global leader in PCN development and training, has been contracted to provide the training and ongoing technical assistance.
What is the Positive Community Norms approach?

The Positive Community Norms (PCN) approach to improving community health is a transformational model founded upon The Science of the Positive (SOTP). The Seven Step Montana Model for Positive Community Norms Communication (Linkenbach 1998, 2003) uses the Core Principles of the Science of the Positive to grow positive norms through leadership development, communications strategies, integration of prevention resources, and structured reflection. PCN cultivates cultural transformation by working on multiple community levels and factors at once. This framework has shown itself to be extremely effective in creating meaningful social change around health and safety issues including traffic safety, underage drinking, binge drinking, child maltreatment, and many others. (An Introduction to Positive Community Norms: a guide to PCN leadership, communication, integration, and reflection, Dr. Jeffrey D. Linkenbach, 2017).

Training Specifics

The training will start at 10 AM on March 20 and 9 AM on March 21-22. The training will end at 4:30 PM on March 20-21 and will end early in the afternoon on the final day. A working lunch will be provided each of the two full training days.

Seats are limited for this training. The training is designed for community and school-level practitioners. Preference will be given to individuals who directly work in traffic safety or whose work can show some traffic safety effects. A separate registration form is required for each registrant. Participants are expected to pay for their own travel expenses.

If you are accepted into the training you will automatically be enrolled in a minimum of seven months of ongoing PCNI training, technical assistance, and support. Notification about acceptance into the Positive Community Norms Institute will be emailed to individuals no later than 5 PM on Tuesday, 3/12/19.

Click “Next” to register for the Positive Community Norms Institute.