An investigation into the evolving role of internal communication under digital influences.

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1. What is your industry of employment?

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2. How large is your company?

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3. How long have you been in your communications role?

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4. Which continent are you based in?

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5. How has the digital revolution impacted the following within your communications role?

  Does not apply to my role Not at all To some extent To a large extent
The relationship with the media
The relationship with customers and partners
The preferred communications channels to employees
The volume of communications you deliver
The hierarchy of communications
How you develop communications strategy
How you track feedback from communications

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6. What internal communications opportunities do you see in digital transformation? Please rank the below in order of impact, 1 being the most significant and 6 being the least.

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7. In which ways does digital transformation provide challenges for internal communications? Please rank the below in order of impact, 1 being the most significant and 6 being the least.

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8. What are your recommendations to be successful in navigating the digital environment?

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9. Which one of the five factors below do you believe most drives employee engagement?

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10. In your opinion, what is an effective communication?

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