2023 Stakeholder Survey

This survey is designed to receive feedback from our local stakeholders regarding the 2022 promotion of the Harrison River Valley region.

Question Title

* 1. Where is your business located?

Agassiz

Cheam

Harrison Hot Springs

Harrison Mills

Hemlock Valley

Ruby Creek

Seabird Island

Sts'ailes

Other (please specify)

Question Title

* 2. Overall, how familiar is your organization with the services and programs offered by Tourism Harrison. Please rate on a scale of 1- no knowledge to 5 very familiar.

1. Not Familiar

2.Not very Familiar

3. Somewhat Familiar

4. Familiar

5.Very Familiar

Other (please specify)

Question Title

* 3. On a scale of 1-5 how familiar are you with the 8 marketing initiatives listed below?

	Not Familiar	Not very Familiar	Somewhat Familiar	Familiar	Very Familiar
The Trail Guide	The Trail Guide Not Familiar	The Trail Guide Not very Familiar	The Trail Guide Somewhat Familiar	The Trail Guide Familiar	The Trail Guide Very Familiar
Other (please specify)
The Harrison River Valley Visitor Guide	The Harrison River Valley Visitor Guide Not Familiar	The Harrison River Valley Visitor Guide Not very Familiar	The Harrison River Valley Visitor Guide Somewhat Familiar	The Harrison River Valley Visitor Guide Familiar	The Harrison River Valley Visitor Guide Very Familiar
Other (please specify)
The Tourism Harrison App	The Tourism Harrison App Not Familiar	The Tourism Harrison App Not very Familiar	The Tourism Harrison App Somewhat Familiar	The Tourism Harrison App Familiar	The Tourism Harrison App Very Familiar
Other (please specify)
Tourism Harrison Events	Tourism Harrison Events Not Familiar	Tourism Harrison Events Not very Familiar	Tourism Harrison Events Somewhat Familiar	Tourism Harrison Events Familiar	Tourism Harrison Events Very Familiar
Other (please specify)
Tourism Harrison Website	Tourism Harrison Website Not Familiar	Tourism Harrison Website Not very Familiar	Tourism Harrison Website Somewhat Familiar	Tourism Harrison Website Familiar	Tourism Harrison Website Very Familiar
Other (please specify)
Use of the Sasquatch as a mascot for Harrison Hot Springs?	Use of the Sasquatch as a mascot for Harrison Hot Springs? Not Familiar	Use of the Sasquatch as a mascot for Harrison Hot Springs? Not very Familiar	Use of the Sasquatch as a mascot for Harrison Hot Springs? Somewhat Familiar	Use of the Sasquatch as a mascot for Harrison Hot Springs? Familiar	Use of the Sasquatch as a mascot for Harrison Hot Springs? Very Familiar
Other (please specify)
Sasquatch Museum	Sasquatch Museum Not Familiar	Sasquatch Museum Not very Familiar	Sasquatch Museum Somewhat Familiar	Sasquatch Museum Familiar	Sasquatch Museum Very Familiar
Other (please specify)
Social Media, including Facebook, Instagram and Twitter	Social Media, including Facebook, Instagram and Twitter Not Familiar	Social Media, including Facebook, Instagram and Twitter Not very Familiar	Social Media, including Facebook, Instagram and Twitter Somewhat Familiar	Social Media, including Facebook, Instagram and Twitter Familiar	Social Media, including Facebook, Instagram and Twitter Very Familiar
Other (please specify)

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* 4. Do you use Social Media as a marketing tool?

Yes, I use strictly Facebook

Yes, I use strictly Instagram

Yes, I use strictly Tik Tok

Yes, I use all

If no, why not?

Question Title

* 5. In 2022, how satisfied were you with Tourism Harrison's development, implementation, and delivery of these marketing strategies? Please rate on a scale of 1-being dissatisfied to 5 very satisfied.

	Very Dissatisfied	Dissatified	Neither Satisfied nor Dissatisfied	Satisfied	Very Satisfied
Sasquatch as a Mascot	Sasquatch as a Mascot Very Dissatisfied	Sasquatch as a Mascot Dissatified	Sasquatch as a Mascot Neither Satisfied nor Dissatisfied	Sasquatch as a Mascot Satisfied	Sasquatch as a Mascot Very Satisfied
Other (please specify)
Events, including Canada Day, the Christmas Tree Trail, Lights by the Lake and Bands on the Beach	Events, including Canada Day, the Christmas Tree Trail, Lights by the Lake and Bands on the Beach Very Dissatisfied	Events, including Canada Day, the Christmas Tree Trail, Lights by the Lake and Bands on the Beach Dissatified	Events, including Canada Day, the Christmas Tree Trail, Lights by the Lake and Bands on the Beach Neither Satisfied nor Dissatisfied	Events, including Canada Day, the Christmas Tree Trail, Lights by the Lake and Bands on the Beach Satisfied	Events, including Canada Day, the Christmas Tree Trail, Lights by the Lake and Bands on the Beach Very Satisfied
Other (please specify)
Sasquatch Museum	Sasquatch Museum Very Dissatisfied	Sasquatch Museum Dissatified	Sasquatch Museum Neither Satisfied nor Dissatisfied	Sasquatch Museum Satisfied	Sasquatch Museum Very Satisfied
Other (please specify)
Publications, including The Harrison River Valley Visitor Guide and Trail Guide.	Publications, including The Harrison River Valley Visitor Guide and Trail Guide. Very Dissatisfied	Publications, including The Harrison River Valley Visitor Guide and Trail Guide. Dissatified	Publications, including The Harrison River Valley Visitor Guide and Trail Guide. Neither Satisfied nor Dissatisfied	Publications, including The Harrison River Valley Visitor Guide and Trail Guide. Satisfied	Publications, including The Harrison River Valley Visitor Guide and Trail Guide. Very Satisfied
Other (please specify)

Question Title

* 6. How would you rate Tourism Harrison's way of conducting business. Please rate on a scale from 1-poor to 5- excellent.

	1. Poor	2. Fair	3. Good	4. Very Good	5. Excellent	6. Do not know
Collaborates and consults with the local Tourism Industry on key decisions	Collaborates and consults with the local Tourism Industry on key decisions 1. Poor	Collaborates and consults with the local Tourism Industry on key decisions 2. Fair	Collaborates and consults with the local Tourism Industry on key decisions 3. Good	Collaborates and consults with the local Tourism Industry on key decisions 4. Very Good	Collaborates and consults with the local Tourism Industry on key decisions 5. Excellent	Collaborates and consults with the local Tourism Industry on key decisions 6. Do not know
Other (please specify)
Is transparent about its performance	Is transparent about its performance 1. Poor	Is transparent about its performance 2. Fair	Is transparent about its performance 3. Good	Is transparent about its performance 4. Very Good	Is transparent about its performance 5. Excellent	Is transparent about its performance 6. Do not know
Other (please specify)
Has employees that are knowledgeable about market changes and issues that are impacting tourism	Has employees that are knowledgeable about market changes and issues that are impacting tourism 1. Poor	Has employees that are knowledgeable about market changes and issues that are impacting tourism 2. Fair	Has employees that are knowledgeable about market changes and issues that are impacting tourism 3. Good	Has employees that are knowledgeable about market changes and issues that are impacting tourism 4. Very Good	Has employees that are knowledgeable about market changes and issues that are impacting tourism 5. Excellent	Has employees that are knowledgeable about market changes and issues that are impacting tourism 6. Do not know
Other (please specify)
Provides leadership and directions to the Harrison Hot Springs tourism industry	Provides leadership and directions to the Harrison Hot Springs tourism industry 1. Poor	Provides leadership and directions to the Harrison Hot Springs tourism industry 2. Fair	Provides leadership and directions to the Harrison Hot Springs tourism industry 3. Good	Provides leadership and directions to the Harrison Hot Springs tourism industry 4. Very Good	Provides leadership and directions to the Harrison Hot Springs tourism industry 5. Excellent	Provides leadership and directions to the Harrison Hot Springs tourism industry 6. Do not know
Other (please specify)
Informs the Harrison Hot Springs Tourism Stakeholders about its basic strategy and future direction	Informs the Harrison Hot Springs Tourism Stakeholders about its basic strategy and future direction 1. Poor	Informs the Harrison Hot Springs Tourism Stakeholders about its basic strategy and future direction 2. Fair	Informs the Harrison Hot Springs Tourism Stakeholders about its basic strategy and future direction 3. Good	Informs the Harrison Hot Springs Tourism Stakeholders about its basic strategy and future direction 4. Very Good	Informs the Harrison Hot Springs Tourism Stakeholders about its basic strategy and future direction 5. Excellent	Informs the Harrison Hot Springs Tourism Stakeholders about its basic strategy and future direction 6. Do not know
Other (please specify)
Spends MRDT funds (Hotel Tax) effectively and responsibly	Spends MRDT funds (Hotel Tax) effectively and responsibly 1. Poor	Spends MRDT funds (Hotel Tax) effectively and responsibly 2. Fair	Spends MRDT funds (Hotel Tax) effectively and responsibly 3. Good	Spends MRDT funds (Hotel Tax) effectively and responsibly 4. Very Good	Spends MRDT funds (Hotel Tax) effectively and responsibly 5. Excellent	Spends MRDT funds (Hotel Tax) effectively and responsibly 6. Do not know
Other (please specify)
Understands my business/organization	Understands my business/organization 1. Poor	Understands my business/organization 2. Fair	Understands my business/organization 3. Good	Understands my business/organization 4. Very Good	Understands my business/organization 5. Excellent	Understands my business/organization 6. Do not know
Other (please specify)
Provides marketing programs that grow tourism revenues in Harrison Hot Springs.	Provides marketing programs that grow tourism revenues in Harrison Hot Springs. 1. Poor	Provides marketing programs that grow tourism revenues in Harrison Hot Springs. 2. Fair	Provides marketing programs that grow tourism revenues in Harrison Hot Springs. 3. Good	Provides marketing programs that grow tourism revenues in Harrison Hot Springs. 4. Very Good	Provides marketing programs that grow tourism revenues in Harrison Hot Springs. 5. Excellent	Provides marketing programs that grow tourism revenues in Harrison Hot Springs. 6. Do not know
Other (please specify)

Question Title

* 7. How satisfied are you with the overall performance of Tourism Harrison ?

1. Very Dissatisfied

2. Dissatisfied

3. Neither Satisfied or Dissatisfied

4. Satisfied

Very Satisfied

Other (please specify)

Question Title

* 8. How can Tourism Harrison increase your satisfaction?

Question Title

* 9. In your opinion, what are 3 barriers of growth in the tourism industry in Harrison Hot Springs and the Harrison River Valley? List a minimum of 3 barriers

Barrier 1

Barrier 2

Barrier 3

Question Title

* 10. How much potential to grow is possible in all of the following tourism products and/or experiences in Harrison?

	1. Low potential of Growth	2.	3. Some potential	4.	5.Strong Growth Potential	6. Do not know
Hiking	Hiking 1. Low potential of Growth	Hiking 2.	Hiking 3. Some potential	Hiking 4.	Hiking 5.Strong Growth Potential	Hiking 6. Do not know
Biking	Biking 1. Low potential of Growth	Biking 2.	Biking 3. Some potential	Biking 4.	Biking 5.Strong Growth Potential	Biking 6. Do not know
Paddling	Paddling 1. Low potential of Growth	Paddling 2.	Paddling 3. Some potential	Paddling 4.	Paddling 5.Strong Growth Potential	Paddling 6. Do not know
Sasquatch	Sasquatch 1. Low potential of Growth	Sasquatch 2.	Sasquatch 3. Some potential	Sasquatch 4.	Sasquatch 5.Strong Growth Potential	Sasquatch 6. Do not know
Tourism Harrison Events	Tourism Harrison Events 1. Low potential of Growth	Tourism Harrison Events 2.	Tourism Harrison Events 3. Some potential	Tourism Harrison Events 4.	Tourism Harrison Events 5.Strong Growth Potential	Tourism Harrison Events 6. Do not know
Heritage	Heritage 1. Low potential of Growth	Heritage 2.	Heritage 3. Some potential	Heritage 4.	Heritage 5.Strong Growth Potential	Heritage 6. Do not know

Other (please specify)

Question Title

* 11. Are there any other, than not listed above, products or tourism experiences that you think would have a high growth potential?

Question Title

* 12. In your opinion, how much of a priority should Tourism Harrison place on each of the following program areas?

	1. Not a Priority	2. Low Priority	3. Medium Priority	4. High Priority	5. Essential
A. Supporting tourism product development (i.e providing research, tourism insights, and/ or by identifying opportunities)	A. Supporting tourism product development (i.e providing research, tourism insights, and/ or by identifying opportunities) 1. Not a Priority	A. Supporting tourism product development (i.e providing research, tourism insights, and/ or by identifying opportunities) 2. Low Priority	A. Supporting tourism product development (i.e providing research, tourism insights, and/ or by identifying opportunities) 3. Medium Priority	A. Supporting tourism product development (i.e providing research, tourism insights, and/ or by identifying opportunities) 4. High Priority	A. Supporting tourism product development (i.e providing research, tourism insights, and/ or by identifying opportunities) 5. Essential
Other (please specify)
B. Trip Planning (i.e. ensuring visitors have the information they need while planning their trip to Harrison River Valley. I.e. Tourism Website, working with bloggers, distributing Visitor Guides, actively engaged in Trade Shows, Tourism Harrison App.	B. Trip Planning (i.e. ensuring visitors have the information they need while planning their trip to Harrison River Valley. I.e. Tourism Website, working with bloggers, distributing Visitor Guides, actively engaged in Trade Shows, Tourism Harrison App. 1. Not a Priority	B. Trip Planning (i.e. ensuring visitors have the information they need while planning their trip to Harrison River Valley. I.e. Tourism Website, working with bloggers, distributing Visitor Guides, actively engaged in Trade Shows, Tourism Harrison App. 2. Low Priority	B. Trip Planning (i.e. ensuring visitors have the information they need while planning their trip to Harrison River Valley. I.e. Tourism Website, working with bloggers, distributing Visitor Guides, actively engaged in Trade Shows, Tourism Harrison App. 3. Medium Priority	B. Trip Planning (i.e. ensuring visitors have the information they need while planning their trip to Harrison River Valley. I.e. Tourism Website, working with bloggers, distributing Visitor Guides, actively engaged in Trade Shows, Tourism Harrison App. 4. High Priority	B. Trip Planning (i.e. ensuring visitors have the information they need while planning their trip to Harrison River Valley. I.e. Tourism Website, working with bloggers, distributing Visitor Guides, actively engaged in Trade Shows, Tourism Harrison App. 5. Essential
Other (please specify)
D. Visitor Services (i.e. ensuring visitors have the information they need while in Harrison) i.e. operating the Visitor Centre, creating Trail and Visitor Guides, Tourism Harrison App.	D. Visitor Services (i.e. ensuring visitors have the information they need while in Harrison) i.e. operating the Visitor Centre, creating Trail and Visitor Guides, Tourism Harrison App. 1. Not a Priority	D. Visitor Services (i.e. ensuring visitors have the information they need while in Harrison) i.e. operating the Visitor Centre, creating Trail and Visitor Guides, Tourism Harrison App. 2. Low Priority	D. Visitor Services (i.e. ensuring visitors have the information they need while in Harrison) i.e. operating the Visitor Centre, creating Trail and Visitor Guides, Tourism Harrison App. 3. Medium Priority	D. Visitor Services (i.e. ensuring visitors have the information they need while in Harrison) i.e. operating the Visitor Centre, creating Trail and Visitor Guides, Tourism Harrison App. 4. High Priority	D. Visitor Services (i.e. ensuring visitors have the information they need while in Harrison) i.e. operating the Visitor Centre, creating Trail and Visitor Guides, Tourism Harrison App. 5. Essential
Other (please specify)
E. Community relations (I.e. working with the community of Harrison Hot Springs on behalf of the tourism industry).	E. Community relations (I.e. working with the community of Harrison Hot Springs on behalf of the tourism industry). 1. Not a Priority	E. Community relations (I.e. working with the community of Harrison Hot Springs on behalf of the tourism industry). 2. Low Priority	E. Community relations (I.e. working with the community of Harrison Hot Springs on behalf of the tourism industry). 3. Medium Priority	E. Community relations (I.e. working with the community of Harrison Hot Springs on behalf of the tourism industry). 4. High Priority	E. Community relations (I.e. working with the community of Harrison Hot Springs on behalf of the tourism industry). 5. Essential
Other (please specify)
G. Marketing Research and industry performance tracking (i.e. accurately measuring industry and Tourism Harrison performance, i.e. overnight stays, website traffic, social traffic).	G. Marketing Research and industry performance tracking (i.e. accurately measuring industry and Tourism Harrison performance, i.e. overnight stays, website traffic, social traffic). 1. Not a Priority	G. Marketing Research and industry performance tracking (i.e. accurately measuring industry and Tourism Harrison performance, i.e. overnight stays, website traffic, social traffic). 2. Low Priority	G. Marketing Research and industry performance tracking (i.e. accurately measuring industry and Tourism Harrison performance, i.e. overnight stays, website traffic, social traffic). 3. Medium Priority	G. Marketing Research and industry performance tracking (i.e. accurately measuring industry and Tourism Harrison performance, i.e. overnight stays, website traffic, social traffic). 4. High Priority	G. Marketing Research and industry performance tracking (i.e. accurately measuring industry and Tourism Harrison performance, i.e. overnight stays, website traffic, social traffic). 5. Essential
Other (please specify)
H. Community planning(i.e. ensuring Harrison River Valley plans for tourism while moving forward).	H. Community planning(i.e. ensuring Harrison River Valley plans for tourism while moving forward). 1. Not a Priority	H. Community planning(i.e. ensuring Harrison River Valley plans for tourism while moving forward). 2. Low Priority	H. Community planning(i.e. ensuring Harrison River Valley plans for tourism while moving forward). 3. Medium Priority	H. Community planning(i.e. ensuring Harrison River Valley plans for tourism while moving forward). 4. High Priority	H. Community planning(i.e. ensuring Harrison River Valley plans for tourism while moving forward). 5. Essential
Other (please specify)
I. Destination Management (i.e. managing the MRDT, Hotel Tax, working with the provincial, regional, and community organizations to advance tourism).	I. Destination Management (i.e. managing the MRDT, Hotel Tax, working with the provincial, regional, and community organizations to advance tourism). 1. Not a Priority	I. Destination Management (i.e. managing the MRDT, Hotel Tax, working with the provincial, regional, and community organizations to advance tourism). 2. Low Priority	I. Destination Management (i.e. managing the MRDT, Hotel Tax, working with the provincial, regional, and community organizations to advance tourism). 3. Medium Priority	I. Destination Management (i.e. managing the MRDT, Hotel Tax, working with the provincial, regional, and community organizations to advance tourism). 4. High Priority	I. Destination Management (i.e. managing the MRDT, Hotel Tax, working with the provincial, regional, and community organizations to advance tourism). 5. Essential
Other (please specify)
J. Communication about the value of the tourism industry to the broader Harrison River Valley community.	J. Communication about the value of the tourism industry to the broader Harrison River Valley community. 1. Not a Priority	J. Communication about the value of the tourism industry to the broader Harrison River Valley community. 2. Low Priority	J. Communication about the value of the tourism industry to the broader Harrison River Valley community. 3. Medium Priority	J. Communication about the value of the tourism industry to the broader Harrison River Valley community. 4. High Priority	J. Communication about the value of the tourism industry to the broader Harrison River Valley community. 5. Essential
Other (please specify)

Question Title

* 13. How would you rate 2022 Tourism levels compared to previous years? Please rate from 1- worse to 5- better.

1. Worse

3.Same

5. Better

Other (please specify)

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* 14. Did your business do better or worse, last year, in terms of sales? Please rate from 1-worse to 5-better.

1. Worse

3. Same

5. Better

Other (please specify)

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* 15. How do you feel your business is impacted by the Pay Parking implemented by the Village of Harrison?

negative

positive

no change

None of the above

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* 16. What workshops would you like to see offered by Tourism Harrison?

Question Title

* 17. Thank you for taking our survey, to enter the marketing package draw, please provide your contact information

Name

Company

Email Address

Phone Number