1.Which of the following best describes where you live?

Urban

Suburban

Small town

Rural

2.How often do you shop at Tractor Supply?

Weekly

2-3 times per month

Once a month

Every few months

Rarely (1-2 times per year)

Never (I've heard of it but wouldn't shop there)

Never (I've never heard of it before)

3.Are you a member of Tractor Supply's Neighbor's Club loyalty program?

Yes, I'm an active member

Yes, but I rarely use it

No, but I'm aware of it

No, I've never heard of it

4.Where do you primarily purchase farm, ranch, outdoor, or animal/pet supplies?

Tractor Supply

Rural King

Home Depot or Lowe's

Walmart

Amazon

Other (please specify)

5.What are the TOP 3 reasons you choose to shop at your primary store?

Closest to my home

Best prices

Best quality

Broadest product selection/assortment

Knowledgeable staff

Private label brands

Online ordering and delivery options

Habit. I've always shopped there

6.On which of the following metrics does Tractor Supply perform better than other stores where you could buy similar products?

Price

Product Selection/assortment

Knowledgeable staff

Store cleanliness

Convenience (location, hours)

Private label brands

None of the above

7.If a competitor offered the same product at 10% lower prices, how likely would you be to switch away from Tractor Supply?

Definitely would switch

Probably would switch

Not sure

Probably would NOT switch

Definitely would NOT switch

8.What is the main product category you go to Tractor Supply for?

Animal feed (livestock, poultry, horses)

Pet supplies (dogs, cats..)

Lawn & garden equipment

Tools, hardware, and fencing

Clothing or workwear

9.On a scale from 0 to 10, how likely are you to recommend Tractor Supply to a friend or family member?

10.Optional: What is your annual income range

Below $25,000

$25,000 to $50,000

$50,000 to $75,000

$75,000 to $100,000

$100,000 to $150,000

More Than $150,000