Learning about you Question Title * 1. What is your gender? Female Male Other (specify) OK Question Title * 2. What is your age? 45-49 50-59 60 or older Other OK Question Title * 3. Which race/ethnicity best describes you? (Please choose only one.) American Indian or Alaskan Native Asian / Pacific Islander Black or African American Hispanic White / Caucasian Multiple ethnicity / Other (please specify) OK Question Title * 4. What is the highest level of education you have completed? Graduated from high school Graduated from college Some graduate school Completed graduate school Some doctorate school Completed doctorate school OK Question Title * 5. What is your approximate average household income (CAD$)? $0-$24,999 $25,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000-$124,999 $125,000-$149,999 $150,000-$174,999 $175,000-$199,999 $200,000 and up OK Question Title * 6. In what country do you currently reside? United States Canada Other (please specify) OK Question Title * 7. Through which of the following online formats do you prefer to learn about companies and the products or services they offer? (Select all that apply) Audio (e.g., Podcast) Customer reviews (e.g., Yelp, Amazon) Shorter articles or content (e.g., email newsletter, blog post) Videos (e.g., YouTube) Longer articles or content (e.g., eBook, downloadable guide) Photos, infographics, images, or illustrations Social media posts (e.g., tweet, Facebook post) Slides or presentations Other (please specify) OK DONE