SNB Climate Misinformation Survey 2025

Understanding Climate Misinformation: Survey Introduction

Thank you for taking the time to participate in this survey.

Purpose: This survey explores how people encounter and understand different narratives about climate change and sustainability. Your perspective will help us identify where information is clear, confusing, or contested — and how we can strengthen public dialogue on these issues.

The survey could take up to an hour to complete. We know that’s a significant commitment but this is a complex area, and we genuinely appreciate the time and care you bring to it. Your input will directly inform research and educational tools designed to build information resilience and support better conversations about climate and sustainability.

You don’t have to finish in one sitting — you can pause and return later if needed (just use the same device or browser).

When you’re done, please consider sharing this survey with friends, colleagues, or groups who might find it interesting. Broader participation helps ensure a richer, more representative understanding of how people engage with climate information.

Thank you again for contributing your insight, time, and experience.
1.I am 18 or older
2.I understand the purpose of the survey
3.I voluntarily agree to take part in the survey
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