Introduction

Welcome! This survey series is designed to provide you with meaningful data about current practices in fundraising campaigns for healthcare organizations. There has never been a field-wide study like this, and we are thrilled by the encouragement we’ve received from organizations of all sizes and types.

This series is for you – to help you advocate for resources, set appropriate goals, manage leadership expectations, and get a more accurate picture of our field. You can find out more information about the survey series here.

To ensure that your organization is included in our final analysis, please submit this survey by Friday, January 30th, 2026.
Survey Series FAQs

Eligibility: You are eligible to take this survey if:
  • Your organization provides philanthropic support to a healthcare provider organization (ex: hospital, health system, hospice, LTAC, rehabilitation center).
  • Your organization is currently in a fundraising campaign (planning, quiet, public phase) or has completed a campaign ending no earlier than 2019.

Confidentiality: Data confidentiality is the bedrock of this work.
  • Your institution’s individual data will be shared only with Twin Point Insights and our survey partner for the purpose of analysis.
  • Sponsors and other survey participants will only have access to aggregate data.
  • Our aim is to provide analysis at the cohort level; to do this, we will only report aggregate data on cohorts with a minimum of five organizations.

Logistics:
  • Organizations are strongly encouraged to complete all five surveys. Every organization must complete Survey #1 because it includes the information we need to create meaningful cohorts (campaign size, organization type, etc).
  • While you should be able to pause taking the survey and return to it using your original link, your ability to do so will be dependent on your institution's IT settings relating to cookies. We strongly recommend that you complete the survey in one sitting if possible; if you must pause taking the survey, please leave it open in a browser tab.
  • You can access a PDF of all survey questions here.
    • Note: If your organization is or was part of a larger university-wide campaign, please click here.
 
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